Fintech’s MALL Pay service changes the visual identity. The new logo in the form of a symbol for contactless payment NFC, which replaces the previous stylized payment card, is intended to underline the changes that the service is undergoing. For example, MALL Pay introduced smart credit cards, the possibility of generating virtual cards, expanding the network of partner e-shops to 7,000 or entering the market with insurance in e-shops.
“MALL Pay has moved incredibly in recent years. We are no longer fintech with a single product, on the contrary. We have managed to build and develop an amazing ecosystem of complementary payment services, ”he mentions Adam Wheels, Chief MALL PAY. “We want to make it clear that we are a digital innovator in the world of finance. Even with the new logo, we want to bring customers the smartest solutions. ”
The new visual identity is also intended to indicate the gradual independence of the service from the MALL Group, which is the half owner of the service. “We want to make it clear that MALL Pay is here for the whole market. E-shops that want to improve their customer service. Clients who skip the payment delays with us completely anywhere, ”explains Kolesa. “It does not mean that we will stop joining the MALL Group. We just want to show more openness. We grew up and it makes sense to become more independent – even in visual communication. ”
The redesign of the brand is provided by the Czech-Danish design studio Blackfish, with which MALL Pay has been cooperating since last year. The update of the visual identity of the service will be gradual. First, the new logo will appear in digital channels, then in the application and on new cards.