MunichIn light of the trend to abandon animal products, McDonald's burger chain is entering the vegan business. The sale of the "Big Vegan TS" Burgers will begin at the end of this month, with no animal ingredients, the company said.
Instead of beef, there is a pancake made of soy and wheat between the buns of the burgers, which at least looks like meat. With this, the fast-food giant wants to lure more vegans into its restaurants. "The trend to meatless is getting bigger," said company spokesman Philipp Wachholz. In Austria and Switzerland the vegan offer will not be on the menu.
So far, McDonalds had with Veggieburger TS only a vegetarian burger with quinoa patty, but also cheddar cheese on offer – no alternative for convinced vegans.
The Vegetarian League ProVeg has been putting pressure on the big chains to offer more vegetarian and vegan food for a long time. In a "Veggie Ranking" of the association 2016 Vapiano landed in first place in front of Subway. More expensive burger chains have been offering vegan burgers for quite some time, but this is not standard at the bottom of the price scale. In many fast food outlets, the vegetarian offer is essentially limited to French fries.
According to the hotel and restaurant association Dehoga, vegetarian and vegan dishes are not only demanded by the clientele on the standard menus: "Vegetarian / vegan courses are also offered automatically or on demand at gala or dinner events as an alternative to fish or meat dishes "Said a spokeswoman for the Dehoga. "The times when vegetarian food was treated a little bit neglectfully by some are finally over."
(tagToTranslate) McDonald 's (t) Big Vegan TS (t) Fast Food (t) Burger (t) vegan (t) Vegan (t) Soy (t) Gastronomy (t) Nutrition (t) Food (t ) Dehoga (t) Subway International Inc (t) Vapiano (t) Fast Food Gastronomy