The mainstream market has shifted to a longer warranty coverage period, but Mercedes-Benz has no intention of assuming the guarantee leadership in the luxury segment.
The top 10 producers in Australia now have a five-year warranty, but Mercedes-Benz it is no longer close to increasing its guarantee offer, focusing instead on reducing the prices of services and the costs that customers see most often during the ownership.
Talking about CarAdvice At the launch of the Mercedes-Benz EQC in Norway, the head of media relations and product communication for Mercedes-Benz Australia, Jerry Stamoulis, said that while the media and other companies focus on extended warranties, he is looking in another direction.
"So you know that the discussion on the guarantee is a point of discussion at the moment, especially for the media and some of the other car manufacturers, but it's something we've been discussing for years," Stamoulis said.
"It's not a fashionable object for us that we've just started talking about, but it's not something we're offering at this stage."
"So we're focusing more on how we can reduce maintenance costs and we're doing it with some of our support products that customers can buy," he continued.
"So there are some things we are doing to improve customer experience from an assistance point of view, because a five-year warranty will not reduce or eliminate maintenance costs."
Driven by the argument, Stamoulis said that the main concern of the company is to reduce the cost of contact points with the brand, which starts with reducing vehicle maintenance costs.
"We always consider what the customers really push us. Maintenance costs and service packages with transparent prices are a priority and we have recently relaunched these packages and will never say anything, but at this stage we are not offering it [a guarantee of five years]. "
The cost of adding two more years to a warranty varies depending on the manufacturer and, by asking why Mercedes-Benz resisted the change and what the exact cost would have been, Stamoulis has not committed itself.
"There is no industry standard: it is brand-by-brand and vehicle by vehicle and can change depending on what happens in dealerships. It is not just a figure that we can invent. A figure that must be shared by a certain number of people , so it's not something we're just starting to think about. "
It is certain that a five-year warranty could still be a long way off for Mercedes-Benz customers.
At this stage, Mercedes-Benz is joined by Audi, BMW and Jaguar with three-year warranties. While Jaguar offers a five-year warranty on I-Pace and Lexus has offered a four-year warranty for a number of years, the premium market is rather stagnant with its position.
It is likely that one of these brands will go up to five years before others join the movement.
Brands like Mercedes-Benz should offer a five-year warranty, like a number of other brands in Australia?
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