Meta will launch a new model in Europe that will allow you to use Facebook and Instagram without seeing ads in exchange for a payment that will be 9.99 euros per month in the case of the web version and 12.99 euros for applications on Android and Ap devicesple.
The company’s intentions had already been leaked, but this Monday they became official. The plan will be executed in November and will be available in the countries of the European Union, the European Economic Area and Switzerland.
Users who opt for the premium option will not only not see ads, but their information will not be used for advertising purposes by the company either.
In its statement, the company emphasizes that it continues to believe in “an internet supported by advertisements”, but that itincreasing regulation by the European Commission has led the group to launch this option in order to provide an alternative to users who do not want their personal information to be used for advertising purposes.
Precisely, the launch comes after the company announced last week that it has skyrocketed its profits until September, with a growth of 35% year-on-year, driven largely by the strength of its online advertising business.