Microsoft Manager: The computer giant will rely more on hardware in the future

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economy Microsoft's strategy

"Without hardware you can not do really good software"

| Reading time: 2 minutes

Thomas Heuzeroth

Panos Panay, Corporate Vice President for Surface Computing, holds a digital statement at Microsoft's Windows 10 "Creators Update" event in the Manhattan borough of NYC, October 26, 2016. REUTERS / Lucas Jackson Panos Panay, Corporate Vice President for Surface Computing, holds a digital statement at Microsoft's Windows 10 "Creators Update" event in the Manhattan borough of NYC, October 26, 2016. REUTERS / Lucas Jackson

Panos Panay is responsible for the hardware at Microsoft

Source: REUTERS

The computer giant wants to improve the user experience. From the point of view of Microsoft, this can only be done by building decent devices. Everything revolves around the interaction of hardware and software, says the hardware manager Panos Panay.

DThe hardware business will play a greater role at Microsoft in the future. "It is not only becoming more important, it has also become an integral part of our strategy," said the head of Microsoft's hardware division, Panos Panay, in a conversation with WELT AM SONNTAG.

"We now say that without hardware, you can not do any really good software." The role that hardware plays in Microsoft has changed radically. Users today wanted a stronger integration of software and hardware. This will make the user experience better.

Everything revolves around the interplay of software, hardware and services. "We have strong competitors, but nobody can do it as well as Microsoft," Panay said.

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Panay is responsible for Microsoft's Xbox, Surface Hub, Microsoft Band, HoloLens and Microsoft Surface businesses. Recently, he had announced the Surface Duo a smartphone for next year, which consists of two displays, and is operated with the Google competition system Android.

A break for Microsoft does not want to recognize Panay in it. "It just shows what we can do everything." Office give it already for the Apple devices and Android. "In the case of the Surface Duo, we've been thinking a long time about whether to run Android," Panay said. But it is the only correct conclusion, if you think of the user first.

Here he has access to hundreds of thousands of apps he wants. "But Windows is the best operating system on any display larger than six inches," Panay said. "At the end of the day, Windows is the right operating system for 90 percent of what we do."

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