The fact that Hirmer wins the Munich Marketing Prize 2018 with the "Kauf Lokal" campaign has already been set since mid-October. Now yesterday the official award ceremony took place.
In Haidhausen Porsche Honored Center Dietmar Turocha, President of Marketing Club Munich, as well as a lauder Bernd Hochberger, Member of the board of directors of Sparkasse Munich and last year's winner, the Munich-based family business for the promotion of local retail trade, which was implemented for the third time in a row at the start of 2018 .
During the four-week 360 ° campaign, 30-50 Munich brands from the fashion, crafts, entertainment and lifestyle sectors were guests in the prime location of Hirmer headquarters in central Munich . Thus, Hirmer considers himself a curator, who supplies a product to the high quality and individual products of these Munich creators and puts them together on stage.
Hirmer's CEO: the uniqueness of Monaco should be preserved
Frank Troch, Managing Director of Hirmer's parent company, says: "We are particularly pleased that the Munich Marketing Prize for Kauf Lokal has been assigned to us today, because the initiative reflects the corporate values of Hirmer through innovative power on the one hand and its sustainability, from the other, We are committed to preserving the uniqueness of our city and at the same time generating an attractive and diversified buying experience for our customers ".