Murdoch Group shows Bundesliga in Asia and America


Frankfurt / MainThe German Football League (DFL) announced that it has signed a contract with Murdoch's corporation (21st Century Fox), representing the Australian broadcaster network of the 2015/2016 season on television rights in all countries of North and Latin America, in almost all Countries of Asia, Italy, Belgium and the Netherlands. “These new contracts are a significant step forward in terms of revenue, quality and reach. This package is optimal for us, “said a DFL spokesman for the news agency dpa. Television pictures of the Bundesliga matches have been shown in the countries concerned, such as the USA, Brazil, Indonesia or Japan. But 21st Century Fox has a much wider reach in most of these countries than the previous contractors. The DFL and the Murdoch Group did not provide information on the financial scope of the contracts. However, the DFL has made it clear that this is the only way to get close to its goal of earning between 100 and 150 million euros per annum from the 2015/2016 season onwards through the international marketing of the Bundesliga. After all, the deal with 21st Century Fox already includes more than 80 out of a total of 209 member states of the World Federation FIFA. Currently, the proceeds from the sale of international media rights are around 70 million per year. Between 2009 and 2012, it was still 47 million euros. “The degrees underscore that the Bundesliga is now recognized as a top media law in the international sports business,” said Christian Seifert, chairman of the DFL management. “Working with a global partner such as 21st Century Fox will give German professional football new opportunities for worldwide awareness and future growth.” According to the DFL, the new contracts for the Asian and American markets will initially apply until the 2019/2020 season. In Italy, the Netherlands and Belgium, they are valid in the seasons 2015/2016 and 2016/2017. Not included in the package are the TV rights for India and the Indian subcontinent. In China, the Bundesliga reports may only be shown in English.

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