Nhating estlé is easy. "Exploiters, capitalist!" Some complain. "Polluters!", The others. Yet others complain about the lack of responsibility of the world's largest food company in terms of resources and climate. All this was "fact-free bashing," complained former German boss Béatrice Guillaume-Grabisch recently. The coworkers are to be trained now, in order to be able to speak convincingly also in the circle of acquaintances. The fact that the group is forced to take such a measure makes one thing clear: Yes, the image of Nestlé is miserable.
This was also the Minister of Agriculture Julia Klöckner (CDU) felt in the past week. Häme and criticism spilled over her because she appeared in a video together with Nestlé's current head of Germany and also prominently published it in her social media. The State Media Authority Berlin-Brandenburg admonished the Minister. One wishes oneself "altogether more transparency with the production of such videos", she announced. Whoever shows up with Nestlé risks damaging the image. Because the group of Nestle critics may not be big, but loud. Even the former First Lady of the United States, Michelle Obama, is said to have a Nestle antipathy. In doing so, she has always objected to demonizing individual companies.
Too much fat, too much sugar, too many carbohydrates
Like no other, an emotional dispute about our diet ignites regularly at the Swiss food company. A first look in Wikipedia is enough to make sure the bad public perception: More than half of the article deals with criticism and controversy about the group. But why is Nestlé evil in the eyes of its opponents?
There are several reasons for this image. First, the business model of Nestlé. The Swiss earn – in negative terms – money with the hunger of others. On a positive note, Nestlé is responsible for producing food responsibly for millions of consumers, according to the company. The topic of nutrition is not only emotional where food is lacking. There is also a lot of discussion in the Western Hemisphere: too much fat, too much sugar, too many carbohydrates. "Nothing is more personal than food intake," explains consumer researcher Christian Haubach from Pforzheim University of Applied Sciences. "Nestlé distributes processed food. The complex supply chains are difficult to understand for the consumers. As a result, they feel at the mercy of the Group. "
A company whose 150-year history is rich in scandals. In the past decades alone, one breakdown has come to the next. It all started with a scandal about baby food in developing countries in the 1970s. Nestlé marketed breastmilk substitutes there, claiming to reduce child mortality. However, the marketing practices were far from transparent: so-called dairy nurses, employees of the corporation dressed like nurses, also convinced mothers who could actually breast feed their babies with substitutes. Nestlé ignored the fact that often the hygienic framework (kitchen equipment and clean drinking water) was not available for the substitute food.
. (tagsToTranslate) Alexander Antonoff (t) Béatrice Guillaume – Grabisch (t) Barack Obama (t) Nestlé (t) ISIN_CH0038863350 (t) Vittel (t) Klöckner