Netflix subscribers who have not used the service for a while will be able to automatically “disconnect” their account, with the end of the direct debit. The streaming platform has announced that notifications will appear within a week for users who have not watched anything for at least twelve months since their subscription, as well as those who have not streamed anything in the past two years. Netflix will ask them if they want to keep their subscription.
If users don’t show up, then the service will automatically cancel the subscription. It exists ” a few hundred thousand “Of inactive accounts, which represents 0.5% of the subscriber base, says Eddy Wu, the director of innovation at Netflix. ” The last thing we want is for people to pay for something they don’t use “, He adds.
If these ex-subscribers want to come back to Netflix, don’t worry, it’s very easy to get back. Those who return to the fold within ten months of canceling their account will find their favorites, profiles, viewing preferences and account details. In the first quarter – that of containment -, Netflix recruited an additional 15.8 million subscribers.