Just when you thought MoviePass had sold his last ticket, the ticket service to the cinema ticket has a last gasp of breath.
In an effort to show the millions of customers who have escaped the service that have changed and that will not be the despicable company that changes the policies we have come to know, MoviePass is trying to make amends by offering a new set of tiered monthly plans, each with different types of cinema ticket access. But will it be enough to save MoviePass?
Variety has updates on the new MoviePass monthly plans, but first, let's start with MoviePass CEO Mitch Lowe afflicts all the customers that his company has already disappointed over and over again:
"We have a lot to prove to all our constituents – we must not only test ourselves with our members, we must also test ourselves with the investor community, our employees and our partners." We believe we are doing everything possible to offer a great service and we are solving all the things that went wrong ".
So how are they doing? MoviePass introduced a new series of monthly plans on three different levels.
The first is the "Select" package which starts at $ 9.95 a month. This gives customers the chance to see three films a month at some point during their theatrical run. This means that you probably will not see any new releases on the opening weekend and the selection of the films will probably be similar to that of the latest MoviePass iteration.
Subsequently, the "All Access" subscription, starting at $ 14.95, will allow customers to view three films in a given month at any time during their theatrical screening, provided it is only in 2D. This raises a few restrictions and will allow subscribers to watch movies without restrictions when you can see them.
Finally, there is also the "Red Carpet" level, starting at $ 19.95 a month. This seems like the best option since it allows subscribers to view three movies at any time during their play, and they can even be in 3D, IMAX or other advanced formats, something that was not previously available from MoviePass.
However, it should be noted that the initial price indicated for each of these levels is for customers in the center of the country and in less populated areas. When it comes to more expensive markets like Los Angeles and New York City, subscription prices will increase slightly, as you can see in the picture above.
Along with these new monthly price points, there are also annual subscriptions, which are also recently price:
Presumably, these new levels come into effect January 1, 2019will allow MoviePass to "draw" when it comes to paying for cinema tickets. And since the company has blew up money since it changed its price model in August 2017, this is the most important thing to be able to stay afloat.
All MoviePass executives are making a humble face and doing their best to convince customers to return to service. Rodes Ponzer, marketing manager, says:
"Expectations have not been fulfilled, the creative memes and the consumer's vitriol, we understand it, we told customers that it was unlimited and we did not meet their expectations, and we will now set their expectations correctly."
Speaking of MoviePass executives, new executive vice president Khalid Itum is taking day-to-day operations from CEO Mitch Lowe. Itum is responsible for creating these new pricing models, and will also begin to create new relationships with the studios and exhibitors, trying to repair any damage that may have caused the first time. Meanwhile, Lowe will focus on the company's long-term strategy, not to mention the rotation of MoviePass from its parent company Helios & Matheson
While this sounds like a promising new beginning for MoviePass, it may turn out to be too small, too late. They have betrayed the trust of millions of customers and it is not clear how many have remained. Some of them will be curious enough to go back to MoviePass? Only time will tell.
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