New name, new concept: German supermarket giant wants to reinvent itself

The Globus supermarket chain is planning major changes. Instead of a classic department store, they want to be a “producing market hall”. As “SOL.DE“reports, the company is changing its name from” Globus SB-Warenhaus “to” Globus Markthallen “.

Of course, the renaming is not enough. Instead, they also want to make progress in store design and digital networking. Particular attention should be paid to in-house productions, variety, shopping experience and service.

Everything new at the supermarket giant: Globus is realigning with two partners

Big changes are imminent at Globus.
Big changes are imminent at Globus.

Globus SB-Warenhaus Holding GmbH & Co. KG

Globus has brought two partners on board to implement these plans. Jochen Baab, spokesman for the Globus SB-Warenhaus management, says: “We are delighted to have won Jos de Vries and Wanzl, two internationally recognized shop designers, and are now taking the step towards implementing our new self-image as a market hall.”

Wanzl will primarily be responsible for digitization. You see a lot of potential there. “We were thrilled with the innovative approaches that Globus is using to reinterpret the shopping experience on the large-scale and are sure that by breaking old thought patterns and collaborating across different partners, something new will emerge. We look forward to this as a digitization partner to be able to contribute to digitally redesigning the customer journey and thinking in new formats, “says Christoph K├╝bel, Senior Director Sales at Wanzl.

Realignment at Globus: Jos de Vries believes in success

Jos de Vries has been a partner of Globus for a long time. The concept development company also believes in a successful reorientation.

Jasmijn Prinssen, architect and partner at Jos de Vries, explains: “We have been cooperating with Globus for more than ten years and are happy to support the company in its transformation from a hypermarket to a market hall. Together with Globus, we would like to share the experience of Make customers even more personal and attractive on the large area and intensify the interaction between employees and customers. “

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