Nokia adjusts its strategy to cope with COVID-19, goes online and expands into the secondary market increase sales opportunities

Nokia Thailand adjusts marketing plans and sales channels to cope with the COVID-19 situation in the country, going online. Ready to expand sales channels to set up dealers in secondary cities outside the red area Increase sales opportunities by offering Nokia Mobile Care Delivery service to meet customers during the lockdown period. Emphasize that Thailand is an important market for the smartphone market. The second half of the year prepares a plan to deliver good quality smartphones with good value for money to meet the needs of consumers in the era of economic slowdown.

Mr. Paradorn Rambutr, Business Development Manager, HMD GlobalOwner of distribution rights for smartphones and brand accessoriesNokia (Nokia) Revealed that the company has adjusted its marketing plans and sales channels to be in line with the situation of the Covid-19 epidemic in Thailand, in line with consumer behavior during the period of careful living with self-protection from the virus. Covid-19 and to increase sales opportunities Along with facilitating customers during the lockdown, Nokia has increased its marketing and online sales channels to the mobile phone distribution group online. through the social media of the dealer in the red area to compensate for sales from storefront channels in department stores that cannot be opened as well as continue to market through e-marketplace channels Shopee, Lazada and JD Central

However, even in the past, sales through online channels grew about 60% and continued to grow. But sales channels through dealers are still important sales channels. Because a large group of consumers still want to try and experience the actual use of the device. especially in the metropolitan market And other provinces, Nokia has adjusted its plans to expand dealers to secondary cities. Because they still have purchasing power and can open their services as usual. Meanwhile, dealers in the crimson and red areas have adjusted sales outside the mall. for sales opportunities and customer service while unable to provide service at the branch in the mall

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in the after-sales service Nokia Mobile Care Delivery is a service that meets the needs of consumers in the current situation very well. because no matter where Customers can send Nokia phones to be repaired with service to their front of the house or at the customer’s convenience for free! Via EMS of more than 1,200 Thai Postal branches nationwide with Pick Up Service to pick up the device from home. All in one place via NPK Call Center, call 02-005-0195 to reduce the risk of exposure and travel.

“Even though the overall smartphone market in Thailand is still stable and may not grow as planned. With such a situation, many businesses have to slow down. Nokia Still focusing on the Thai market as a target for expanding the smartphone market due to the spread of the coronavirus-19 Make Thai people move towards a digital society quickly. Smartphones have become an essential tool. But with the economic slowdown, consumers are looking for good quality smartphones at affordable prices. which corresponds to the features of the smartphone Nokia developed under the concept “Love it  Trust it  Keep it” Give Nokia phones in every segment with the quality of the products from the materials used in the production of high quality Make it long-lasting, cost-effective, durable, safe, reliable, with a pocket-friendly price. Meet the needs of all types of applications. Focus on analyzing the needs that meet the needs of consumers primarily To impress Nokia as a phone brand in the hearts of all consumers. by believing that when the situation goes back to normal The domestic smartphone market will definitely continue to grow,” Mr. Paradorn concluded.

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Nokia is available for sale at dealers nationwide, Big C Supercenter and TG FONE (only participating branches) and online channels such as Shopee. JD Central Loop and TG Fone Online or follow the news with more details at

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