Nvidia has sent applications to the European Union Intellectual Property Office to obtain the rights and registration of the "3080", "4080" and "5080" brands. This step seems to be an attempt by Nvidia not to let AMD name one of its upcoming Radeon RX 3080 video cards.
In the future, when Nvidia launches the new GeForce RTX / GTX 30XX series, the presence of video cards with a similar name GeForce RTX 3080 and Radeon RX 3080 will certainly cause confusion in the market and, given the generally lower popularity of red video cards, AMD will responsible.
Recently, AMD does not have a clear branding scheme for its products. And if the massive video cards belonged to the 300, 400, 500 series, the flagships have always stood out with a separate name like Radeon R9 Fury X, Pro Duo, RX Vega 64 and Radeon VII. So the transition to notation close to the competitor does not seem an unexpected step. Suffice it to recall the chipsets for the AMD AM4 platform, in particular the B350, for which the successor of the Intel B250 chipset is called B360.
Nvidia's applications for new brands are currently being reviewed by the European Office.
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