Online Trading: Singles & # 39; Day beats Black Friday / Cyber ​​Monday


After Black Friday and Cyber ​​Monday have established themselves in Europe, now some retailers like Media Markt, Saturn and Lidl also use the Chinese counterpart Singles & # 39; Day for interesting discounts. But Chinese retailers also attract customers from Europe with attractive offers.

A few weeks before Christmas, online retailers attract attractive discounts. In the United States, stores compete for buyers' favor over the long weekend after Thanksgiving. Since Thanksgiving always falls on the fourth Thursday of November, Christmas shopping traditionally begins on the following Friday, as many Americans take it off as a day of transition, allowing them time to shop. This Friday is also known in this country under Black Friday.

Singles & # 39; Day in China: Alibaba Announces Sales Record of $ 25.3 Billion in 2017 (Image: Alibaba)Singles & # 39; Day in China: Alibaba reports a 2017 sales record of $ 25.3 billion (image: Alibaba).

In response to the discounts offered by fixed stores on Black Friday, online retailers discovered the following Monday as a discount day and called it Cyber ​​Monday.

Meanwhile, Thanksgiving weekend between Black Friday and Cyber ​​Monday also takes advantage of European retailers for very attractive offers. Even companies like Samsung Offer discounts these days. For example, last year the South Korean company offered its first flagship Galaxy S8 and Galaxy S8 + smartphones in combination with a Galaxy S7 or Galaxy S7 Edge for 799/899 euros.

The day of the singles is coming to Europe

After Black Friday and Cyber ​​Monday have established themselves in Europe, now some dealers like Media Markt, Saturn and Lidl also use the Chinese counterpart Singles & # 39; Day for discounted offers.

Singles & # 39; Day falls each year from 11.11am. Originally this day in China was considered by the students as a kind of anti-Valentine's Day, because the date is just those. 1 should symbolize a single. Alibaba, the maximum online weight, was the first to use this day for high discounts. Other dealers followed, so the China in 11.11 guarantees extremely high sales.

Only Alibaba recorded revenues of $ 25.3 billion last year (168.2 billion Huan), up 39% from 2016. In total, more than 140,000 brands and dealers participated in the campaign. Alipay handled 1.48 billion payment transactions, 41% more than in 2016. 167 merchants generated more than 100 million yuan ($ 15.1 million) in revenue, 17 dealers exceeded 500 million yuan ($ 75.4 million) in revenues and 6 Traders generated more than 1 billion yuan ($ 150.9) in sales. The main countries selling in China include: Japan, United States, Australia, Germany, South Korea, Australia.

Singles & Day clearly exceeds US sales between Black Friday and Cyber ​​Monday. According to Comscore, online retailers in the United States have been able to sell $ 10.2 billion worth of "only" assets.

Chinese traders are targeting Europe

It will not be long before Alibaba becomes active in Germany. An office already exists in Munich. Also the competitor of Alibaba,, has expansion projects and already has branches in Paris, London and Milan, as well as a research center in Cambridge. Alibaba's rival wants to open an office in Germany by the end of the year.

In addition, Chinese online retailers like Aliexpress, Banggood and Gearbest have discovered European customers. Meanwhile, these companies also maintain European warehouses, which makes the processing of shipments and guarantees more attractive to local customers than if goods were to be imported from China. The most popular in this country should be Gearbest that not only has good service, but also mostly deliver the goods ordered in Germany for free.

Interesting offers for Singles Day

  • OnePlus 6, 64 GB for 370.02 euros
  • OnePlus 6, 128 GB for 414.07 euros
  • Xiaomi Pocophone F1, 128 GB for 273.11 euros
  • Xioami Mi MIX 2S, 64 GB for 352.30 euros
  • Xioami Mi MIX 2S, 128 GB for 396.45 Euro (from the European warehouse, the reduced price will be displayed only in the cart)
  • Xioomi Mi 8, 64 GB for 343.59 euros
  • Xiaomi Mi 8, 128 GB for 348.88 euros (good for shopping cart: GBMP811)
  • Huami Amazfit Stratos for 134.71 Euro (The reduced price will be displayed in the cart)
  • Honor 10 with 128 GB for 325.97 euros
  • More offers from the Gearbest EU warehouse


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