A serial joker who seriously deceived a high-end Australian breakfast show is ready for an embarrassing meeting when he arrives in Australia at the end of the month.
British writer and director Oobah Butler made her second appearance Weekend Sunrise last year to discuss his world-famous viral work.
The first was for The Shed, a non-existent "based" restaurant in the back garden shed where he lived, having reached point number one on the list of TripAdvisor's London restaurants.
Apart from that, Butler convinced the Paris Fashion Week elite to be an emerging designer named Georgio Peviani with some tear-off jeans he bought at the market.
Both jokes gave him interviews Weekend Sunrisewith co-presenter Monique Wright present for both, but there was something curious about her encore.
"I sent my brother," Butler explained to news.com.au.
"I was in the middle of another experiment, using different supports to appear in my place, and so I had to do it. It was about the same set-up as the interview I had done six months ago, the same interviewer. I wanted to see if it was feasible. "
And embarrassingly for Channel 7, it was very feasible.
His brother, who bears no resemblance to the Vice star, appeared through a live cross wearing a work suit and no shirt with colored hair.
"We were going to the studio and we went and stopped to take our hair off" Butler He said.
"Having a segment where they cut the shots of me, to someone who clearly wasn't me, I had to do it. It's nothing personal."
The feat landed the Channel 7 segment on ABC Media Watch, making it the target of many beats, but Weekend Sunrise it was hardly alone.
"I did about six or seven times and they were all a different person. It was stupid. I sent a Norwegian guy to pick up the award I got, The Drum Content Creator of the Year, which it's like a media organization.
"It was a room full of established journalists and this guy who clearly isn't me, this Norwegian guy, gets up. He came to a point where I had to stop because I wouldn't have".
The answer to that project was mixed. Butler was attacked by the media, with CBC News calling him and scolding him.
British TV presenter Jeremy Vine has labeled his body "crap".
RELATED: Jaw falling secretly behind London's most voted restaurant on TripAdvisor
Much has been written and said about the apparent artistic affirmation of Butler on the modern media landscape – a minefield of potential disasters thanks to the 24-hour news cycle and social media.
He was attacking the gullibility of editorial offices under pressure and under-resources, it was said. The work was either a brilliant political statement or a terrible warning about the future, depending on the critic you addressed.
"The people who think I'm smarter than me are okay with me," Butler laughed.
"Ultimately, I do things for entertainment. I'm not a news reporter. What motivates me is trying to make people laugh.
"But in a nice way, I came across bigger conversations.
"I recently did something that basically broke the stupid, old British laws in front of police officers and 35 million people watched. Then someone asked me in an interview if it was of Brexit. I was like, ah, no, but I like where you're going. "
The Shed at Dulwich, in which he created an imaginary restaurant in a suburban courtyard and somehow made it the most voted restaurant in London, put it on the map.
It was so exclusive that nobody could have a table, read the TripAdvisor list. Actually, there were no tables.
"To be completely honest, I always had the ambition to get a (fake restaurant) as high as possible, but in practical terms, I never thought it would reach number one.
"At one point I thought there would be some verification process or something. Someone would show up.
"It was all too good to be true all the way."
The project was a viral sensation and raised many questions about the online world that dominates so much of everyday life.
"TripAdvisor said it didn't prove anything except that I had too much time available, which is quite fair."
He wrote a book on experience, which became a number one best-seller in the United States, and published subsequent films that were equally popular.
Now, he is going to appear as a keynote speaker at the Online Retailer Expo and Conference on July 24th and 25th, Australia's leading eCommerce event.
It hasn't been long since such a sentence would have been ridiculous, Butler admitted.
"Twenty minutes ago, maybe?
"It only occurred to me how much success my material had in Australia when we published the video of Giorgio Peviani and it became viral over there.
"This whole story was a bizarre experience. I didn't leave England until I was 16. I am the youngest of six and we didn't really have the money to travel. abroad. "
Now, all he does is travel, apparently.
He spent the beginning of the year in New York working on a new project, before making appearances in Moscow, where his face adorned a billboard and Bangladesh.
His work was cited in the Singapore parliament during a discussion on online business practices, The Washington Post he described it as Donald Trump-esque, and is basically a celebrity in the countries of the former Soviet Union at random.
And while some describe it in terms of being a revolutionary intellectual, something of an artist, Butler is much more modest.
From his point of view, he is probably closer to the intelligent ass than to the prodigy.
"He's honest about what's going on," he said of his work.
"It's fun. The work itself is completely better than my comment about it.
"Work can speak for itself without me explaining it to you, I hope. If not, then I'm just a fool with the moonlight coming from central England with too much time available."
While in the city, Butler is expected to appear once again Sunrise and this time, he promises, it will really be him.
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