OPPO wins the fastest growing smartphone brand title


OPPO won the fastest growing smartphone brand in the world for 2018 from Counterpoint Research, after an impressive 863% growth, which led to the acquisition of a 6% share in the global smartphone industry .

A combination of factors contributed to this exceptional growth rate, including the company's entry into a series of new markets and the conclusion of several partnership agreements with telecommunications companies. In the last year, OPPO implemented a high-level business expansion plan that included major investments in the Middle East, opened its operations in Saudi Arabia for the first time and opened its second regional hub in the Middle region. East of the United Arab Emirates.

As part of its global expansion strategy, the company recently launched its new Reno phone range in the UAE, the first international market where the company will launch the new series outside of China. Together with the launch of the new series of phones, OPPO also announced The new OPPO MEA 5G landing project, in collaboration with the region's leading telecommunications operators: Etisalat and Zain.

Last year, OPPO started to adapt its product line in the region by launching medium-high quality phones. OPPO Find X, launched at the Louvre in Paris, is one of the most important publications of the company and one of the most distinctive smartphones. The Find X phone was ready for a curved panorama, front camera and elegant design.

In addition to the Find X phone, the OPPO R smart phone series – in particular the OPPO R17 Pro – has been a success since its launch in late 2018. These extraordinary color-coded phones, supported by the ultra-ultra- Night Wide, both for permanent OPPO customers and for those who bought their phones for the first time.

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Speaking of the markets, the new markets reached by OPPO have achieved extraordinary results driven by its strong position in the Chinese market. In addition to entering the Middle East, the company has entered a number of European markets, such as France, Spain, Italy and the Netherlands. For the first time, the total number of markets entered by OPPO has become more than 40.

To forcefully enter these new markets, OPPO has entered into a series of partnership agreements with various telecommunications companies, including Telefonica in Spain and Orange in France, as well as partnerships with major retailers, which will promote products and services related to OPPO smartphones .

Future Point Point estimates that the premium smartphone sector will continue to grow in double digits: the next growth cycle for this sector will be driven by the availability of smartphones that support V5 commercial technology, which represents a significant incentive for OPPO plans, , Through the launch of the new OPPO Reno series, which supports fifth-generation technologies.

The OPPO Reno series is unique in many leading technologies, in particular the 10-fold zoom function, Snapdragon 855, hidden front camera, VOOC 3.0 and much more. The OPPO Reno 5G, recently announced in Switzerland, will be the first 5G smartphone in the company.


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