People around the world spend “a third of their waking hours” browsing mobile apps

belbalady.net © Getty Images People spend about a third of their waking time on mobile apps, according to a study

People spend about 4.8 hours a day browsing their mobile phones, according to a report published by US-based app monitoring company App Annie.

In 2020, the UK’s telecom regulator Ofcom found that people spend a similar amount of time, although the survey also included watching TV.

According to a report by the American company App Annie, in 2021, smart applications were downloaded with an estimated 230 billion times, with a value of about $170 billion.

Tik Tok topped the list of applications downloaded by mobile users around the world, with users taking 90% longer than the previous year 2020.

Mobile phones are booming at the expense of big screens, in terms of viewing times, downloads, as well as revenue — according to Theodor Krantz, CEO of App Annie.

The application monitoring company expects that the number of users of the Tik Tok application will exceed one and a half billion active monthly users by the second half of this year 2022.

App users spend an average of four hours and 48 minutes per day, up from 30 percent in 2019, according to an app Annie report.

These statistics were estimated against ten countries that included India, Turkey, the United States, Japan, Mexico, Singapore and Canada.

As for mobile application users in Brazil, Indonesia, and South Korea, the time they spend browsing their phones exceeded five hours per day.

Of that amount of time, users spend seven out of ten minutes on communication, photo-sharing and video-sharing apps — with TikTok leading the way, according to the report.

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Advertising boom

Overall, what some call the mobile “technological ecosystem” is still very powerful — nearly two million new apps and games launched in 2021, and a 20 percent increase in a number of apps bringing in more than $100 million in revenue, according to a report. App Annie Company.

YouTube topped the list of the most popular video applications around the world, as the application witnessed more than one million downloads in 60 different countries. After YouTube, the Netflix app is ranked second on the list in a number of regions around the world.

Mobile gaming apps have also seen a boom – spending around $116 billion. Among the most popular games, the report spotted match games such as the “hair challenge” in which users compete to grow their hair and not cut it; As well as the “bridge race” in which the contestants collect stones and build stairs.

A number of application users complained about the amount of ads displayed through games, which are popular in general, at a cost of about $ 295 billion last year.

These statistics suggest that concerns about the impact of Apple’s strict privacy measures on mobile advertising are unfounded.

In iOS 14.5 released by Apple last year, iPhone users were given the option to “opt out” of allowing apps to collect their data.

Useful apps

Many people turn to phone apps to help them relax © Getty Images Many people turn to phone apps to help them relax

The Up Annie report identifies a number of trends that reflect broader changes, particularly in terms of the pandemic changing people’s ways of life.

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For example, people have been spending a lot of time on shopping apps – over a billion hours worldwide, with rates being the fastest in Singapore, Indonesia, and Brazil.

Food and beverage apps are booming, too – like UberEats and Grubhub.

According to an App Annie report, the number of registrations through these applications reached about 194 billion in 2021, an increase of nearly 50 percent compared to the previous year.

Health and fitness applications have also flourished, at a time when the epidemic has prevented people from going to gyms or attending group sessions.

As an indication of people’s growing interest in mental health, apps such as Headspace and Calm have seen a significant uptake, particularly among younger cohorts. The top five apps in this field saw a 27 percent increase in downloads in 2021.

As for dating apps, they have also witnessed a remarkable demand, achieving profits of more than four billion dollars, an increase of 95 percent since 2018.

Mobile applications for dealing with the Covid-19 crisis have also witnessed a demand in the countries that use these applications, whether with regard to testimonies for obtaining the vaccine, or even simply tracking the infected.

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