Popeyes, the great rival of KFC, will open more than 40 restaurants in Portugal
The fast food chain specializing in fried chicken arrives in 2022 and will create more than a thousand jobs.
After its success in Spain, Popeyes, KFC’s great rival, will open the first restaurants in Portugal in 2022. The brand arrived on the Spanish market two years ago and exceeded expectations. The same is expected to happen from next year.
As explained by Maria Jimenezu, director of RBI Iberia franchisees, to “ECO”, the goal is to open more than 40 restaurants in the country and create a thousand new jobs, all this in a total investment of 50 million euros.
“Portugal is a strategic market for us and that is why we have an ambitious growth plan with our own and franchised restaurants. To carry it out, we want to find local partners with whom we can make the brand grow and develop in the country”, he explained.
The American brand had the objective of opening only 30 restaurants in Spain during this year, but the number will reach 50 spaces, a value that shows how the product is being received in the country.
“The restaurant sector has been one of the most affected by the pandemic, but our results have not fallen as much as the sector average and this is due to the sustained recognition in recent years and the development of alternative channels for restaurants such as auto and delivery.”
For now, the cities that will receive Popeyes restaurants during the next year have not been identified. It is certain that the bet goes through spaces that have the possibility of integrating the sale in drive.
Restaurants will also have the option of take-away and home delivery, these made by their own couriers and with orders through the app.
Popeyes was founded in the 1970s in the United States. It currently has more than 3,400 restaurants around the world.