On October 22, the televised strip will end in view of the plebiscite that will decide whether Chile will write a New Constitution. For this reason, the historic strip of 1988 immediately comes to mind.
In that instance, the Chilean citizens had to vote ‘YES’ or ‘NO’ to determine whether Augusto Pinochet would continue in power. Ultimately, the dictator had to give in and make way for elections to determine a new democratically elected president.
But before that happened, from September 5, 1988, 15 minutes of televised time began to be broadcast for the ruling party, and another 15 for the opposition.
While the ‘NO’ sought to show the injustices that were being experienced in the country and the cases of torture, using the iconic jingle of ‘Chile, joy is coming’; the ‘YES’ focused on ridiculing the opposition campaign and, furthermore, showing a more humane Pinochet, outside the military sphere.
What was shown on the last day of the strip?
It was an October 1, 1988 that the televised strip ended, four days before the plebiscite vote. For the same, both sides had to use their last cartridges to try to attract more voters.
The first block was led by the ‘NO’, which started with the terrible story of María Maluenda, who referred to the murder of her son, because she called that this was the opportunity to end these types of events and, incidentally , with the Dictatorship.
Then the iconic scene of the actors and personalities singing ‘Chile, joy is coming’ was shown, while they painted the giant logo of the option in the plebiscite. Messages from figures such as Jane Fonda, Sarita Montiel, Paloma San Basilio and Christopher Reeves were even seen.
Patricio Aylwin also took part with an important message regarding the process: “The joy is coming because we are going to win. We are going to win to build a homeland for everyone, without exclusions (…) Chile was born to be free. Either the grave will be for the free or the asylum against oppression ”.
For its part, the ‘YES’ also sent messages to the population to vote for their option and, furthermore, to go to a march the following day to publicize the broad support that there was for the Pinochet government.
But without a doubt, the most powerful moment of this block was an interview with the General, where he sought to show his most human side and his qualities as a politician, which would give him support to continue being the president of Chile.
“This country has a great future, it has high expectations, don’t throw it away. I do not recommend myself, analyze me. If I did a bad thing, forgive me, but I think that adding and subtracting, I have more in favor than against “, expressed Pinochet, at the end of the campaign.
Despite these attempts, four days later the result of the voting was clear: 55.99% were in favor of ‘NO’ and 44.01% for ‘YES’. With that, the Pinochet dictatorship ended and democracy was given way in Chile.