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published In: PSG, Ligue 1.
On Thursday morning, Paris Saint-Germain announced that the Accor hotel group, headed by Sebastien Bazin, former head of the PSG, has become the sponsor of the club's shirt in the capital, instead of Emirates, next season. This contract, whose total duration has not been communicated, will allow Accor to develop TUTTO, its loyalty program with its 265 million customers. No sum has been given, but as evidence of the importance of the thing, Nasser Al-Khelaifi will hold a press conference in the presence of Sebastien Bazin this Friday at the Parc des Princes. However, we know that the contract should exceed 50ME in the year, which is significantly better than the current contract for 35ME per season.
" Accor and Paris Saint-Germain announce today the conclusion of a comprehensive multi-year agreement. ALL (Accor Live Limitless), the new Accor loyalty program, will become one of the main partners and sponsors of the club's official jersey starting from the 2019/2020 season. This partnership will bring together one of the fastest growing football clubs in the world as a leader and pioneer in the hospitality industry. The 265 million Accor customers will join the 395 million fans who follow the Club and its players on social networks around the world "Paris Saint-Germain says in a statement.