new York Samsung is arming with a whole series of Christmas news. At a presentation in New York, the South Korean electronics manufacturer announced new models of its phablet series Galaxy Note. Samsung also wants to reposition itself in the notebook market. New York-based Galaxy Book S no longer has an expandable tablet, but is expected to be a serious challenger to Apple's successful Macbook Air.
With 11.8 millimeters at the thickest point, the Galaxy Book S with touch screen is significantly thinner than the Macbook Air with 15.6 millimeters, Samsung explained. With a battery life of up to 24 hours, Samsung could set a record with the Windows 10 device. Instead, the South Koreans used to IntelProcessors on the Qualcomm-Chip Snapdragon 8cx, which is on the POORArchitecture is based and designed specifically for mobile use. He could take it from things performance easily with an Intel Core i5, which is traditionally installed in notebooks, it said.
An LTE modem is also integrated directly on the chip. As another special feature, the Book S can also be charged with a smartphone or even a power bank. The Galaxy Book S will come in two colors for around 1100 euros expected in October in the trade. Samsung has worked closely with hardware and software partners for development, said DJ Koh, head of the group's mobile division. "We believe that true innovation is only possible through an open and collaborative approach, where partners are collectively motivated to break down barriers and redefine the computing experience."
Much has been speculated in the industry in the run-up to the product presentation in New York, what Samsung could have everything in the quiver. The first foldable smartphone Galaxy Fold announced in September was, unlike some observers expected, but not there. With him, Samsung is competing with its Chinese counterpart Huawei, who can place the first device of its kind on the market. In April Samsung had then made a brilliant false start, also Huawei had postponed the market launch. Even Samsung's first networked speaker with integrated voice assistant Bixby, which should come soon after some delays on the market, was on Wednesday in New York not an issue.
At the same time, Samsung wants to underpin its position as smartphone market leader with new Galaxy Note models. The Galaxy Note 10 and Galaxy Note 10+ will both be available from August 23, the corporation announced. Also a variant, which supports the superfast mobile radio standard 5G, should give it. The Galaxy Note models usually have a larger display compared to other smartphones and also have a smart stylus.
While the 10+ has a 6.8-inch screen, the smaller 6.3-inch model is now targeting not just professional users, but increasingly private users as well, including more women. Unlike previous generations, the new models dispense with a socket for a jack plug and put as a hardware connection to USB-C. An "Exynos" processor from our own production should ensure special performance.
For example, signatures should also be able to be placed on documents with the associated pen. At the same time, the "S Pen" also acts as a remote control, such as zooming into pictures, scrolling through documents or activating music titles. Other app providers should also be able to integrate the functions during development.
In Germany, Samsung has been a leader in the mobile market for years, said Mario Winter, marketing director of Samsung Germany on Wednesday in Berlin dpa. According to GfK figures, the market share was 39.4 percent in the second quarter. "Currently used smart phones are 23.5 million Samsung devices." From the premium devices of the Note series, the company has sold in Germany far more than 200 000 pieces.
Samsung's new mid-range tablet, the Galaxy Tab S6, as well as the Smartwatch Galaxy Watch Active2 with digital bezel for control, which were introduced just a few days ago, rounded off the round of the novelty presentation on Wednesday. Smartwatches are – unlike often claimed – no longer a niche market, said a Samsung manager. In Germany alone, 1.8 million devices have now been sold with a value of 450 million euros. Samsung leads with a market share of 41 percent.
More: Apple has expanded its share of the smartwatch market, according to a study. The Apple Watch has been the best-selling computer clock since its launch in the spring of 2015.
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