Sanrio: million fine against Hello Kitty manufacturer

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Hello Kitty

Hello Kitty products are based on a fictional cat form.

(Photo: AP)

BrusselsThe EU competition keepers have imposed a million-dollar fine against the Japanese Hello Kitty manufacturer Sanrio. Because of illegal practices, the company must pay 6.2 million euros, the EU Commission said on Tuesday in Brussels.

“Today's decision confirms that distributors of licensed products can not be prevented from selling products in another country,” said EU Competition Commissioner Margrethe Vestager. “Consumers who purchase a Hello Kitty cup or a Chococat brand toy will now enjoy one of the key benefits of the single market: the ability to seek the best deals across Europe.”

The EU competition watchdogs have found it proven that the company affected cross-border sales of Hello Kitty products – which are based on a fictional cat form – in the European Economic Area from 2008 to 2018 through unauthorized clauses in contracts with licensees.

Sanrio had explicitly recognized the violations and cooperated with the EU Commission, it said of the authority on. The sentence was therefore reduced by 40 percent.

More: The purchase of Worldpay by FIS is the largest deal in the payment processing market. On Monday, the EU competition authorities approved the takeovers.

Sanrio (t) Hello Kitty (t) EU (t) Competition (t) Antitrust Authority (t) Vestager (t) Antitrust policy (t) Antitrust by industry (t) Food (t) Product policy (t) Consumer and consumer protection (t) Unfair Competition (t) Convenience (t) Worldpay (t) Margrethe Vestager (t) Retail

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