A week after starting the Guard1anes 2020 tournament and after creating expectations with the ad, I finally Santos made the modifications to the shield official, very similar to what the club had been showing Lagunera region.
The Warriors They kept the ball with a crown on top, but modified the hue of the green, as well as uniform and geometric lines on the pentagons. Too They changed the typography on the words “Club” and “Laguna” and removed the initials of “Registered Trademark”.
Our shield is the symbol that represents us in every battle
The main modifications from today:
✅ Change in green color.
✅ Uniform and geometric lines in pentagons and crown.
✅ Change of typeface in “Club” and “Laguna”.
✅ Elimination of “MR” pic.twitter.com/AjQXPXQmSH
– Club Santos (from ????) (@ClubSantos) July 15, 2020
The club prepared a video to show the evolution of the logo, which has changed 10 times, many of them to add the six stars in reference to the club’s titles throughout its history.
The shield seeks to adapt to new design trends, with an improvement of what they have been showing to show an evolution in it, since they have maintained the base since 1984, one year after its foundation.