Chinese fast-fashion giant Shein will set up shop on Portuguese soil, confirming the rumors raised in June this year in a publication made by the group’s administrator. Facebook official brand in Portugal.
Earlier this week, a new publication on the page revealed that the brand is going to open, as early as next year, three pop-up stores in the country.
Lisbon, Porto and Faro will have been the chosen places to host the first physical stores of the Chinese group, as the publication includes photographs of the three Portuguese cities.
In response to a member of the group, the administrator said that the stores will be “temporary, for now”, with the dates to be revealed in December.
A Shein, supported by Sequoia Capital China, is considered Zara’s Chinese rival for the efficient model of fast production and with extremely low prices to the consumer, having even snatched the market share of H&M and Zara.