Shoshana Zuboff receives Axel Springer Award

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Culture “With courage and clear attitude”

Shoshana Zuboff receives Axel Springer Award 2019

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Axel Springer Award to US economist Shoshana Zuboff Axel Springer Award to US economist Shoshana Zuboff

The award winner Shoshana Zuboff (2nd from the right), the publisher Friede Springer (r), the President-elect of the European Commission, Ursula von der Leyen (l) and Mathias Döpfner (2nd from left), Chief Executive Officer of Axel Springer SE

Source: dpa / Bernd of Jutrczenka

Future EU Commission President Ursula von der Leyen gave the eulogy for this year's winner of the Axel Springer Award, the US economist Shoshana Zuboff.

DThe American economist and author (“The Age of Supervision Capitalism”) Shoshana Zuboff was awarded the Axel Springer Award 2019 on the evening of November 7, 2019. The longtime critic of a data-driven Internet economy personally accepted the award at a solemn evening event under the motto “An Evening for Shoshana Zuboff” in the journalist club of Axel Springer in Berlin.

Christoph Keese, CEO of Axel Springer hy GmbH, led the evening, which in a moderated discussion among the guests from business, politics and media highlighted the manifold effects of data economy on all social and economic areas.

Ursula von der Leyen, President-Elect of the European Commission, said: “Over the past 20 years, we have gradually become entangled in a World Wide Web that has enormous and unexpected benefits. But like any groundbreaking change, it also carries great risks in addition to the great opportunities. And that's why we need people like Shoshana Zuboff, who critically accompany change and challenge the prevailing opinion. “

In her speech she also addressed the challenges facing Europe as a result of advancing global digitalization: “Europe will have to work hard to increase its weight in the digital age. Long-term success is also a matter of sovereignty. Technologically, we have to rely on European solutions and standards, such as AI, 5G and Next Generation Clouds.

At the same time, we need a two-step approach to protecting the individual. On the one hand, we must increase citizens' digital literacy and, on the other, create rules for companies that ensure responsible use of data. Last but not least, it will also be a matter of upholding the high standards of the rule of law and cultural openness that make Europe so attractive to the best talents of the digital age. If we meet these conditions, Europe has a fair chance to shape the digital world. “

She called the Europeans in their speech on radical measures. One must forbid the unilateral capture of human experiences, “because it is simply theft.”

Döpfner praises “courage and clear attitude”

Axel Springer CEO Mathias Döpfner said: “Shoshana Zuboff receives the Axel Springer Award in 2019 because she bravely analyzes the problematic sides of the digital economy with a clear attitude and rightly reminds us that we have much to catch up in terms of regulating technology companies. Just 30 years after the fall of the Berlin Wall, we must remember the threat to freedom from uncontrolled collection of information. Against the background of the 5G debate, the topic is highly topical. “

Shoshana Zuboff: “Users and tech companies are in an arms race. We hide ourselves by installing privacy software in our browser. Then the tech companies are developing new ways to find us. Whereupon we search for new ways to hide. Even though we are now too used to it: it's not normal. We must realize that privacy is not a private matter. Privacy is a social, social issue. “

With Shoshana Zuboff, Axel Springer honored an outstanding personality for the fourth time with the Axel Springer Award, which is particularly innovative, creates and changes markets, shapes culture and at the same time faces up to its social responsibility.

The prize recognizes achievements and encourages further steps. The first winner in February 2016 was Mark Zuckerberg, founder and CEO of Facebook. In May 2017, he received the World Wide Web inventor Sir Tim Berners-Lee. In April 2018, Jeff Bezos, founder and CEO of Amazon Inc. and owner of the Washington Post, was honored with the Axel Springer Award.

The Axel Springer Award is a non-cash prize. The Board of Management of Axel Springer SE decides on its award according to suggestions from employees of the company or from the public.

Axel Springer Awards (t) Europe (t) Shoshana Zuboff (t) European Commission (t) Axel Springer (t) Axel Springer Award (t) Mathias Döpfner (t) Mark Zuckerberg (t) Next Generation Cloud (t) Washington Post (t) CEO Axel Springer hy GmbH (t) Friede Springer (t) Ursula von der Leyen

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