SPY x FAMILY had a millionaire advertising budget in Japan — Kudasai

the president of TV Tokyo Holdings Corp, Ichiro Ishikawaheld an ordinary press conference at the Roppongi station in Tokyo, and referred to the first part of the anime adaptation of SPY x FAMILY, which aired its last episode on June 25. The animation was popular with many generations, with an average audience share of 4.8% (on the 11th episode), the highest average in the station’s programming history.

Only after a large-scale promotion, including a budget of 100 million yen (over US$746,000) for advertising in ShibuyaIshikawa recalled: «I think animation is having a good response. I would like to thank the animation offices and the various sections». Looking ahead to the second part of the adaptation, which will start in October, he mentioned: «We would like to take various promotions and measures. We hope it will grow as a new axis of animation for TV Tokyo.».

Sinopsis de SPY x FAMILY

For the agent known as “Twilight”, no order is too high if it is for the sake of peace. Operating as Westalis’ master spy, Twilight works tirelessly to stop extremists from unleashing a war with neighboring Ostania. For his latest mission, he must investigate Ostanian politician Donovan Desmond by infiltrating his son’s school: the prestigious Eden Academy. Thus, the agent faces the most difficult task of his career: getting married, having a child and playing family.

Twilight, or “Loid Forger”, quickly adopts humble orphan Anya to play the role of a six-year-old daughter and prospective Eden Academy student. As a wife, she meets Yor Briar, an absent-minded office worker who needs a fake partner to impress her friends. However, Loid is not the only one with a hidden nature. Yor is actually the deadly assassin “Thorn Princess” and for her, marrying Loid creates the perfect cover. Meanwhile, Anya is not the ordinary girl that she appears to be; she is an esper, the product of secret experiments that allow her to read minds. Although she discovers her true identities, Anya is thrilled that her new parents are cool secret agents! She would never tell them, of course. That would spoil the fun.

Fuente: Yahoo! News Japan

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© Tatsuya Endo / Shueisha / SPY x FAMILY Production Committee

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