Korean SUV specialist wants to bet on electric propulsion. Therefore, in the near future, SsangYong will launch two electrically powered models.
SsangYong has recently got into financial difficulties to be solved by a new investor. However, before the current owner, the Indian carmaker Mahindra & Mahindra, finds him, the Korean brand presents a rescue plan on which he can work on his own. It includes both company restructuring and new models.
According to the published press release, they are to “adapt to the rapidly changing environment in the automotive market, so that the company is also attractive to potential investors.” Under these marketing slogans, there is an emphasis on electric drive, which is increasingly important for the future of the brand today.
The first swallow is just around the corner. It has a long-announced electric version of the medium-sized SUV Korando. The resulting car is called Korando e-Motion and this Monday, June 14, has already started mass production in Korea. However, the carmaker’s representatives add with one breath that its entry into the market will be affected by the current shortage of semiconductors. It will first start selling in Europe, where electric cars are needed due to fleet emissions, around August. And only then will it arrive at the domestic Korean market.
So far, the carmaker has published its first film, which proves that the main change against the conventional Korand will be a blinded mask. The car should then keep the spacious interior. According to previous reports, the power of the electric car will reach the value of 138 kW, the capacity of the batteries should be 61.5 kWh.
For the year 2022, another electrically powered model is planned. Internally, it is called the SsangYong J100 and is a medium-sized SUV filling the gap between Korand and offroadem Rexton. According to the manufacturer, the published drawings show “new, modern and authentic SUVs with stylish ideas based on the brand’s design language”.
More detailed information has not been published yet, so we do not know whether the J100 will use the technical basis of Koranda or the unique architecture that the carmaker planned for electrically powered models. Given the financial situation of the manufacturer, it is not clear whether it has sufficient resources to complete its development. In the future, it also wants to offer an electrically powered pick-up in the future.