The Staatsloterij and TBWA NEBOKO have the ad Frummel Won the Gouden Loeki on Wednesday, it was announced during the award ceremony that was shown at Omroep MAX. It is the third year in a row that an advertisement from the Staatsloterij has won this prize.
The Staatsloterij won the past two years with the commercials about the dog Frekkel and hedgehog Freddie.
I was buried of the Ministry of Health, Welfare and Sport (VWS) and Open Now Amsterdam and Eating well is eating together PLUS and Wunderman Thompson received the silver and bronze Loeki respectively.
Among the nominees were many advertisements in which the corona crisis returns. For example, the virus has a role in commercials from PLUS, Dankaandzorg.nl, Douwe Egberts, Jumbo and McDonald’s.
The prize is named after Loeki de Leeuw, a puppet who interrupted STER commercials with films from 1972 to 2004. Earlier this week it was announced that Loeki will return to television after seventeen years. The films with the lion are used around the European Football Championship, the Olympic Games and the Tour de France.