Swatch x Omega : Swiss and tourists queue for hours for “MoonSwatch”.

published4. August 2022, 14:19

Swatch x Omega Swiss and tourists queue for hours for “MoonSwatch”.

Although the watch from Swatch and Omega was launched in March, interest is unbroken. Also on Thursday, dozens braved the heat to get a watch.

von

Daniel Krahenbuehl

Ella Spendlove

1 / 6

Dozens of people lined up for a MoonSwatch on Thursday.

20min/News-Scout

Although not a limited edition, the excitement for the collaboration between Omega and Swatch is still huge.

Although not a limited edition, the excitement for the collaboration between Omega and Swatch is still huge.

20min/that

  This is one of the reasons why the watch is currently limited to one per person.

This is one of the reasons why the watch is currently limited to one per person.

20min/that

  • The launch of the MoonSwatch in March made waves around the world.

  • The watch is still limited to one per person.

  • Dozens of people queue up at the Swatch Store in Zurich several times a week.

The two watch manufacturers Omega and Swatch triggered a worldwide hype in March with the launch of the “MoonSwatch”. The Swatch, which is based on the Omega Speedmaster, caused long queues to form in front of shops around the world due to its price – 250 francs. For comparison: An Omega Speedmaster costs over 6,000 francs.

Although the MoonSwatch is not a limited edition, dozens of watch lovers regularly line up in front of the Zurich Swatch Store. The reason: the limited availability of the Swatch. This is one of the reasons why the watch is currently limited to one per person. “If you want to secure your preferred watch, you have to get up early,” explains Xeno (16). With his colleague Gianluca (16), he stood in line for four hours in front of the store on Thursday morning. “We’re on summer vacation and thought the watch was really cool, so we really wanted to have it – despite the heat.”

“Can still sell the watch for twice as much”

The watch is reminiscent of the Speedmaster, which at 6,000 francs is simply too expensive, says Gianluca. «With the collaboration, Swatch has done a lot right. Many of my colleagues have bought a MoonSwatch.» Not all of them to wear on the arm himself, according to Gianluca. “Some bought one extra to sell on at a high price.” For one of the rarer “Neptun” watches, you pay over 1000 francs on certain platforms, for the other models around 400 to 500 francs. They themselves could not have got hold of a Neptune, according to Gianluca. «Swatch only received two boxes of MoonSwatch watches today, none of them a Neptun – unfortunately. But we were able to get hold of a Mercury each.”

Ana (52), who has been in line for almost two hours and is about halfway through, says she wants to buy the watch for her son. She’s not usually one of those people who line up for a product like this, Ana says. “But my son turns 18 on Friday and I thought that would be a nice present.”

There are also numerous tourists in the queue, such as Hamad (26) from Kuwait. “I don’t have these watches, so I’m standing in line now. They’re extremely fashionable here.” Alexandra (31) from London also finds the watch simply “cool”: “I like to stand in line in the heat to buy the collector’s item. Plus, I can still sell the watch online for twice as much.”

Demand “virtually exploded”

The collaboration is also worthwhile for Swatch: In the 2022 half-year report, the watchmaker speaks of a “phenomenal success” for the MoonSwatch. However, no sales figures are announced, says Swatch spokeswoman Petra Galamboš on request. “People are queuing not only in Zurich, but everywhere in the world where the MoonSwatch is sold.” The demand for the watch had “virtually exploded”. The cooperation is also worthwhile for Omega. “Demand for the Omega Moonwatch has also increased significantly,” says Galamboš.

Don’t miss any more news

With the daily update you stay informed about your favorite topics and don’t miss any more news about current world events.
Receive the most important information directly in your mailbox every day.

See also  Patrick Sébastien performs his "Largest cabaret in the world" at the Zénith

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.