Publicis Sport in the hunter’s shoes

This is called being in the role of the challenger. And even if he rather monopolized the podiums during a career in karate which saw him crowned world team champion in 2004, Guillaume Cossou, general manager of Publicis Sport, appreciates the idea of ‚Äč‚Äčtitillating the market leaders to quickly make a name for itself. Marketing … Read more

Accor and IHG are considering merger

French hotel chain Accor is considering a merger with English rival InterContinental Hotels Group (IHG). The merger could lead to the creation of the largest group with a capitalization of $ 17 billion. According to the French newspaper Le FigaroAccor has not yet made an official offer to IHG. Shares in the French chain rose … Read more

Accor studied a marriage with Intercontinental English

The unprecedented crisis that shakes the global hotel industry continues to worry professionals. The Covid-19 is still lurking, which risks slowing the rebound after the sudden stop to travel. The most responsive of the giants of the sector are looking for the best solution to emerge stronger from the crisis. According to our information, Accor … Read more