Sport Athletes as Creators: Why YouTube is the New Frontier for Personal Brands by Javier Moreno - Sports Editor June 9, 2026 by Javier Moreno - Sports Editor June 9, 2026 Erling Haaland and the Rise of the Athlete-Creator Erling Haaland, the Manchester City and Norway striker, is leading a shift in how elite athletes engage with fans by producing self-made … 0 FacebookTwitterPinterestEmail