Wake up for content marketers, COVID-19 is still here

30 second summary: 94% of content marketers believe they have successfully adopted their content marketing strategy in the face of the COVID-19 pandemic Only 25% believe the COVID-19 epidemic has had a major impact on their marketing strategy. A minor 15% of respondents believe that the pandemic will have a major long-term impact on the … Read more

LinkedIn Launches Company Engagement Report for Marketers

LinkedIn’s new Business Engagement report is rolling out, offering data to help B2B marketers understand if they’re reaching the right audiences. The Business Engagement Report brings together a variety of metrics that show how involved key audiences are with the business. Data is categorized by the companies that a company has identified as being of … Read more

Against market uncertainties, consumer data is marketers’ secret weapon

30 second summary: In an effort to retain capital until markets stabilize, companies are looking for ways to operate as efficiently as financially possible, forcing marketers to demonstrate to employers their ability to work in such a way. ingenious and to stimulate short-term business. Nielsen’s annual marketing report found that organizations often base their investments … Read more