Adidas to sell Reebok

(Agence Ecofin) – Fifteen years after having bought it, the equipment manufacturer Adidas has decided to separate from its American subsidiary Reebok. The CEO of the German firm Kasper Rorsted announced on Tuesday the intention to sell. ” After careful consideration, we have come to the conclusion that Reebok and Adidas can achieve significantly better … Read more

Adidas sells Reebok: how did the separation come about?

Sports equipment manufacturer Adidas will sell its subsidiary Reebok, it became clear from message of the German concern. The decision is part of Adidas’ new five-year strategy. The company has completed its evaluation of strategic alternatives for Reebok. As a result of this review, it was decided to launch a formal process aimed at separating … Read more

Adidas will officially dress the NBA

Advertisers – USA (04/13/06). The sportswear brand Adidas signed an agreement with the NBA, WNBA and D-League by which it will represent the league for 11 years, which will cost it 400 million dollars. Three months after buying Reebok, Adidas and the National Basketball Association (NBA) entered into an agreement whereby the brand becomes the … Read more

Creator of CrossFit makes a mockery of the death of George Floyd; lost brands

The Fans Mexico city / 07.06.2020 19:04:47 Greg Glassman, creator and CEO of CrossFitpaid expensive a comment of poor taste made about the murder of african-american George Floyd through their social networks, in which compared to the victim of police abuse in the united States with the deadly disease covid-19. “Is Floyd-19”answered Glassman to a … Read more