Telecom. The mobile phone giant begins to compete with Mercado Libre


In addition to telephony, internet and entertainment, Telecom expands to the electronic commerce segment; launched a platform that allows businesses, companies and entrepreneurs to create their own online store

With more and more users adopting the habit of buy and sell online, a local telecommunications giant entered the sector with the intention of competing with Free market and the big social networks. With My Personal Business, Telecom opened a new business unit that allows SMEs, entrepreneurs and local businesses create your own online store.

The expansion of electronic commerce in the country, boosted by the quarantine, was the impulse that accelerated the project, with which one of the three major mobile phone companies takes a step towards the electronic commerce segment, which last year had a 76% growth in Argentina in the amount invoiced in 2019 in nominal terms.

The tool, which has been in development since late 2019, enable users to share catalogs of products or services online, in a model similar to that implemented by other e-commerce players such as Mercado Libre, the company founded by Marcos Galperin,Tendube or platforms like Instagram and Facebook.


The Personal e-commerce tool does not charge a sales commission, and it costs $ 699 per month

As explained in Telecom, the bet is to offer “turnkey stores” for sellers of different areas, which include from shops with physical presence to online businesses. The bet is add between 5,000 and 10,000 monthly vendors, they project in the company.

Once registered on the platform, users can share their catalog, choose different means of payment (credit or debit card, electronic means, cash) and define the delivery method (traditional mail, delivery platforms, among others). The tool includes default layouts and templates that can be customized according to the needs or preferences of the users.

Initially, three plans will be offered, with a starting price of $ 699 per month, with a free period of three months. No commission will be charged for each sale made.

“What we see is that there is a need for businesses in general, from family businesses and local businesses to companies not so small to be digitized, and there are many barriers. What we are looking for is that these businesses can register their virtual store. The world is moving towards that, because it allows expanding the network of contacts that in the case of physical businesses is limited to people close to the premises, and that in this context many cannot circulate, “he says. Martin Haime, Telecom Marketing Director.

According to data from the Argentine Chamber of Electronic Commerce, in 2019 18.7 million people made online purchases, and the figure accelerated its growth this year, after the isolation measures implemented to stop the contagion of the coronavirus.

The tool can be complemented with other product sales and dissemination channels, such as social networks (WhatsApp, Facebook or Instagram), to make the link to your store and your products known to your contacts.

“There is an important trend in people who seek, in addition to their jobs, some other source of income. Some start as a hobby but later find some economic return, and many find it as a personal undertaking that generates satisfaction,” says Haime.

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