Neither Álvaro de Luna, nor Rozalén nor Beret moved the public gathered at the WiZink Center in Madrid on Saturday night as did the raspy voice of Inigo Quintero at the piano The 22-year-old from A Coruña, anonymous until the end of the summer, was the big surprise of the concert By them organized by Chain 100. It was the first time that Quintero performed his hit If you are not in front of 15,000 people on a gigantic stage, breaking with the false protection of social networks.
Something extremely shocking for a shy boy like Quintero, who avoids interviews and who, when signing with the Acqustic label – the one that launched Guitarricadelafuente and Paula Koops -, did not imagine what would come next. In March 2023, the profile of the young man from A Coruña had 30,000 monthly listeners on Spotify; At the end of October it approaches 20 million monthly listeners Worldwide. If you are not This Tuesday it occupies the first position in the Top 50 Global, with more than five million daily listeners. An achievement that only Quevedo and Rosalía have achieved in our country: the two titans of the Spanish music industry.
To give us an idea of the madness that entails, Quintero’s song exceeds the number of reproductions of the last singles from international artists such as Bad Bunny, Taylor Swift, Olivia Rodrigo, Doja Cat or Pain. The singer and composer has been number one in European and Latin American countries such as Germany, France, Holland, Italy, Belgium, Argentina, Colombia, Panama, Chile and Peru, and his name has appeared on 30 charts worldwide. world.
How is this possible? Thanks to power of viralization of TikTok and to the marketing strategies carefully designed by Acqustic. Although Quintero’s hit does not have a video clip because the singer-songwriter’s reserve reaches the point of limiting his public appearances to the maximum, the version speed up (accelerated) If you are not has served as the soundtrack for more than 600,000 romantic videos in recent weeks.
Celebrities and influencers like María Pombo have given it a voice on their networks and have promoted the inclusion of the song on Spotify lists such as “Novedades Viernes” or “Éxitos España”, which is known as playlisting. And young profiles like Quintero’s are not only attractive on a promotional level, but also influence the consolidation of new musical trends. During the first week after its viralization, The song was listened to six million times on Spotify; Such was the phenomenon that some users used Artificial Intelligence to recreate versions of If you are not performed by Aitana or Quevedo. Of course, they also went viral on TikTok.