MADRID, 24 Nov. (EUROPA PRESS) –
The Federation of Music of Spain (Es_Música) has released a document with fifteen essential and urgent measures for the revival of the music industry as consequence of the Covid-19 crisis.
Among other measures, demands a minimum investment from Radio Televisión Española (RTVE) of 20 million euros for musical content by 2021, which implies the hiring of artists, technicians, professionals and companies in the sector. In addition, and to achieve an equalization with the cinema, it asks the televisions for a percentage of their profits destined to the production of musical content.
In this sense, the manager of UFI, Sonia Durán, has asked, on behalf of the recorded music, Obtain “a commitment” from RTVE that implies the hiring of artists, technicians and music professionals.
“Televisions should allocate a percentage of their profits to musical content, to guarantee a screen quota for music on television“, Durán pointed out this Tuesday in his speech at the telematic press conference to explain the measures presented by Es_Música.
For the music sector, these fifteen measures have a purposeful vocation and are designed from a global vision of music as an industry, in all its aspects: live music, recorded music and compositions.
The proposals, in his opinion, suppose “a solution both for the short-term emergencies of music workers, professionals and companies, as well as for the long-term development of a strengthened and more competitive Spanish music industry“.
“We needed an update regarding the measures we proposed in March because many things have happened,” said the president of the federation, Joaquín Martínez Silva, highlighting that these measures are aimed at “the entire value chain.”
SAFE CONCERTS IN 2021 AND A MUSIC PACT
Specific, Es_Música proposes to allow the celebration of safe concerts in 2021 with unified criteria for the Covid-19 context; the launch of the Spanish Music Pact; urgent contingency measures for festivals, concert halls, large venues and tours in 2021; or a specific plan for the conservation and development of human capital in the industry.
For the president of the federation, the music sector “has been exemplary” in terms of the protocol of sanitary measures to prevent the transmission of the coronavirus.
“The measures will try to protect, preserve and capitalize all the part related to our workers“Martinez Silva said, while adding that they will work” the entire line of gender, social inclusion and Sustainable Development Goals. “
The sector also demands the declaration of culture and music as an essential good; the presence of music on television; eliminate the value gap (‘Value Gap’); and the creation of a Specific Fiscal Framework for Music.
Another measure for the reconstruction and transformation of the sector is the launch of the digital platform Es_Música, to identify the entire value chain that makes up the music industry.
CREATING THE MUSIC FUND
Es_Música has also highlighted its “total willingness” to collaborate with the Ministry of Culture and with other public authorities involved in the management of European Next Generation EU funds, through the creation of the Music Fund.
“We ask to inform about the special characteristics of this sector and propose to the Government the help to be able to organize and establish methodologies for the arrival of these funds in a real way“, has pointed out the president of Es_Música.
Likewise, the document demands the approval of the Music Law; promote a Sectoral Conference between the State and the autonomous communities for the homogenization of the regulations of public shows; the updating of Royal Decree 1435/1985 and incorporation of the particularities of music in the Statute of the Cultural Industry; a Social Security system for music workers; and a strategic communication, promotion and marketing plan for the music industry led by the Ministry of Culture and Es_Música.
“Right now we are communicating with the Government and the approach is informative and collaborative. It is very important that the characteristics of this activity are known and to propose the appropriate solutions “, the president of the federation stressed.
At this point, Martínez Silva has affirmed that the measures taken by the Government so far “have come in a very biased way and are trickling down.” “We are not certain, we are in a situation in which we are one of the most vulnerable sectors when making decisions“, has lamented.
For his part, the vice-president of Es_Música, Antonio Guisasola, has claimed that the music sector employs 300,000 people in Spain and has called for “strategic and cross-cutting” measures to help them expand the industry.
Representing live music, the president of APM, Albert Salmerón, has highlighted that the data “show that there have been no documented outbreaks in concerts” and has demanded a “relaxation” for the refund of the amount of the tickets in case of cancellation of the concerts, as well as a line of loans and public guarantees related to this problem.
“Live music has been one of the sectors most affected in this crisis, one of the first to paralyze our activity to 100% and probably one of the last to return to normality,” criticized Salmerón.
“AFFECTED” THE WHOLE MUSIC VALUE CHAIN
During his speech, the president of AEDEM, José Gómez, pointed out, on behalf of the publishers, that the entire music value chain “is going to be affected.” “The end products of that value chain are often recognized, but perhaps the beginning is forgotten, there is nothing that is interpreted that has not been created by someone and you have to give value to that, “he defended.
Likewise, Gómez has emphasized that the external promotion of music is “fundamental”, “just as it has been done with other values” in Spain. Thus, he explained that music “has a lot to say”, that to some countries “they are identified by music“and that Spain also has” an important heritage “.
Finally, the Director of Institutional Relations at SGAE, Iván García-Pelayo, has opted for “laying the foundations” for a new form of training, through an e-learning platform that allows transforming an area that until now was face-to-face. “It is very important to generate the technological base that allows incorporating all the projects that can be developed“, it is finished.