The "voco experience" will offer premium beds, superior quality showers, innovative lighting and user-friendly technology. Includes access to a restaurant and bar with daytime design and a gym.
The brand has been growing rapidly since it was launched in June last year. Apart from Sydney and Melbourne Central, the other three Ausralia vocos are located on the Gold Coast, in the Yarra Valley and in the Hunter Valley.
Linzhu's initial plans for the Pitt Street site debuted in 2015. While the plans have changed since then, its sloping roof with unique "green waterfalls" or a series of hanging plants for the remains of the tower.
IHG has 49 hotels operating under four brands in the Australasian region and has another 29 openings planned. The shortage of hotel rooms, particularly in Sydney, has encouraged a number of hotel developments, although there may be a potential oversupply in Melbourne.