Saint Laurent Fall / Winter 2019/20
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September 24, 2021
The brands of the French luxury holding Kering will stop using natural fur starting from the autumn collections of 2022
How informs WWD, most of the brands that are part of the Kering group have already stopped using fur – these are Gucci (since 2017), Balenciaga, Bottega Veneta and Alexander McQueen. At the same time, there were no official statements on this matter from brands. Yves Saint Laurent and Brioni are the only companies to include natural fur in their collections from time to time.
“For many years, Kering has strived to become a leader in sustainable development, guided by the concept that the production of luxury goods is inseparable from environmental and social values and standards,” said François-Henri Pinault, CEO of Kering. “Our group has always demonstrated a willingness to improve the way we operate in logistics and in the luxury goods sector in general, in order to minimize harm to the environment and wildlife. It’s time to take another step and stop using natural fur in all our collections. “
“The world has changed, our customers have changed, and the luxury sector must adapt,” he concluded.
In 2019, Kering Corporation published The Animal Welfare Standards guide to regulate the treatment of animals in the fashion and textile industries. All Kering fashion brands must adhere to these guidelines when dealing with suppliers of leather, wool and other animal materials.
Recently, more and more designers are abandoning the use of natural fur, including Valentino, Oscar de la Renta, Canada Goose and Moose Knuckles.