The Smau innovation award to Fiasconaro, the Sicilian king of panettone

Fiasconaro, ambassador company of Made in Sicily confectionery excellence in the world based in Castelbuono, received the Smau 2021 Innovation Award for its commitment to the continuous search for innovation while respecting tradition and the DNA of family values, now in the third generation of pastry chefs.

The award, delivered to Maestro Nicola Fiasconaro during the ceremony that took place today at Fieramilanocity, wants to be a tribute to the continuous evolution of the company in line with its history, with the strong link with the territory and with the rigorous craftsmanship of its products. An entrepreneurial success that comes from the combination of the quality and excellence of raw materials: “In recent years – explains the master Nicola Fiasconaro – our company has grown thanks to continuous innovation in processes and in the search for excellent raw materials, which they have also represented a powerful engine for our internationalization. But we have always looked at our identity, at the origins of our entrepreneurial history, because these are the factors that make us truly unique on the market ».

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