These sisters make vegetable care products | NOW

Which entrepreneur does not want to come up with a solution or product that no one had thought of before. In this series, entrepreneurs talk about the gap in the market that they discovered and their way there. This time: sisters Angela and Cathy came up with vegetable-based skin care products.

  • What: Food for Skin, sustainable and natural skin care
  • Creators: Angela and Cathy Ursem
  • Since: 2020

How did you come up with the idea?

Angela Ursem: “It actually all started five years ago. I was busy making more sustainable choices in my life, because of my concerns about the future of our planet. When I looked at my care products, I was shocked by how many chemicals and microplastics are in them. some products were in. I found it very difficult to find good products that didn’t.”

“Coincidentally, my sister Cathy, who is a beautician and had her own salon, was learning to develop her own recipes for skin care. She also found the range of natural and sustainable care products very small. That is how we came up with the idea of ​​creating our own line. We first did that next to our work. In corona time, the realization came that we had to keep going, the planet was not getting any better. So then I quit my job at Tony’s Chocolonely and Cathy closed her salon.”

Was that exciting?

“Not necessarily. I’m someone who takes risks easily. I’ve been doing interim work for ten years, so I’m used to jumping into the deep end from time to time. In addition, this was of course a risk that I had thought about carefully But it is exciting when your salary suddenly disappears and you have to say goodbye to all your great colleagues.”

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The products are based on vegetables. Why did you choose that?

“Many vegetables have a lot of good properties. Tomato, for example, contains a lot of antioxidants and protects your skin against air pollution. For our tomato product, we work together with a pasta sauce factory from Italy. That factory did nothing with the skins and seeds of the tomatoes. A cosmetics manufacturer gets them.” now and uses them to make ingredients that we use for our products. By using residual flows you make much more impact in the field of sustainability.”

Entrepreneurship is not always a bed of roses. What obstacles did you encounter?

“We have sometimes received a batch with products that worked well, but were not easy to spread. You then see whether you can still sell them on other conditions, because we don’t really want to throw anything away. And financially it cuts down enormously. Fortunately the peaks provide enough energy to not give up at moments like this. We get so many great reactions to our products, that makes us really happy.”

What’s it like doing this with your sister?

“I never thought I would start a business with my sister. We both did our own thing. But the combination of her knowledge of the skin and my knowledge of how to build a brand is perfect. Of course you hope that the fine sister relationship is not disturbed by this adventure. But we complement each other so well, and as sisters you also know that you don’t just let each other down.”

“You don’t have to wait for things to be perfect.”

Angela Ursem

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What lessons has entrepreneurship taught you?

“The biggest lesson is that you shouldn’t wait for things to be perfect. I’m a perfectionist, but at some point you just have to start. That’s why we started with small bottles. We grow step by step. But I have that “You have to learn. And you have to be patient. It’s a lot of testing, improving. In the end you’re never done. I work 60 hours a week on Food for Skin, but could easily spend 100 hours on it.”

What are your plans for the future?

“Our goal is to prove that it is possible, to make good care products that do not harm the planet. To create more awareness among consumers, we like to work with other natural brands. I don’t see them as competitors, we need each other.

In addition, we want to focus even more on finding ingredients from residual flows in the near future. Now 25 percent comes from residual products. That could be a lot more.”

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