This will be the new Vodafone in Spain: a "arsenal" for Lowi, promotional aggressiveness and adjustments to make 5,000 million profitable

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The arrival of Zegona will not mean that the Vodafone brand disappears, but it will bring numerous changes that seem to affect the company more than the customers. The new owner will have to make profitable its 5,000 million euros of investment, the vast majority leveraged in debt, in an environment of high rates.

This circumstance can lead the group to take shortcuts to generate efficiencies that would range from possible staff adjustments to partial or total sales of non-strategic assets. Yesterday, its president, Eamonn O’Hare, left some clues.

What will happen to prices and service?

Perhaps the main concern of customers. The president of the group gave clues yesterday when he assured that Vodafone had to have a greater spirit of challengera word used by the sector for competitors who aspire to overthrow the market with daring and aggressive proposals, so there may be an increase in promotions.

Besides, O’Hare stood out the fortress of Lowi and assured that it is proposed include audiovisual services to increase the value it brings, one that already has 5G. “It is one of the brands that grows the fastest, but it needs more arsenal to compete with Digi and MásMóvil”, said. In its purchase statement, the group also mentioned the possibility of launching new services in Vodafone’s portfolio of brands.

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