Tim Hortons' new Beyond Meat breakfast items.
Source: Tim Hortons
Tim Hortons is adding Beyond Meat to his menu.
The Canadian coffee chain said Wednesday that it is testing the Beyond Breakfast Sausage in three breakfast sandwiches in select markets.
"Canadians are trying to incorporate plant options into their diets and we are excited to partner with Beyond Meat to test three Beyond Meat breakfast sandwiches – including an entirely vegan offer if the market test confirms the potential we see for the platform "Alex Macedo, president of Tim Hortons, said in a statement.
More than half of Canadians say they eat meat alternatives, according to Mintel. Only 5% are vegetarians and 2% follow a vegan diet.
In the test markets, the vegetable-based sausage will be available in the Beyond Meat Breakfast Sandwich, in the Beyond Meat Farmers Breakfast Wrap and in the Beyond Meat Vegan Sandwich.
Burger King, also owned by Restaurant Brands International, said on Tuesday it had expanded the launch of its Impossible Whopper – made with the vegetable patty of Beyond's competitor, Impossible Foods – to three new cities, in addition to its first St. Louis market. Burger King is planning a national launch by the end of the year.