A tweet from a British journalist published four years ago about the Sandy Hook massacre re-emerged the day after a weekend of carnage in the United States at the hands of two separate armed men.
On December 14, 2012, the world was horrified when 20 children and six adults were killed at school by 20-year-old Adam Lanza, who had previously killed his mother at their home in Sandy Hook.
The shocking consequences then moved President Barack Obama into tears and aroused the hope that this, surely, would lead to greater arms control in America.
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But almost three years after the tragedy, the child has changed, prompting the Daily Mail journalist Dan Hodges to write the now famous words: "In retrospect, Sandy Hook marked the end of the US arms control debate. Once America decided to kill children it was bearable. It was finished."
Now, seven years after Sandy Hook and over 2000 mass shootings later, the question is asked again: if not now, when?
While the United States mourns a greater number of mass shootings, the arms control debate is rekindling during the 2020 presidential race in which the NRA weapons lobby holds considerable influence.
At the beginning of this year, a survey from Al Jazeera in council he offered to Pauline Hanson's party to shed light on how the powerful organization manages to dodge and intertwine the inevitable national conversation.
"First," Don't say anything. "If media queries persist, go to" offense, offense, offense, "advises NRA, according to hidden camera footage obtained from Al Jazeera.
"Scrape the gun control groups. "Shame on them" with statements like: "How dare you stand on the graves of those children to present your political agenda?" "
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reported: One nation sought millions of dollars from America's largest arms lobby
The movie, made by Al Jazeera in September last year, it also captured the way the NRA skillfully manipulates media coverage to promote a pro-gun agenda after mass shootings.
Reporter Rodger Muller worked as a weapons lobbyist and became friends with the head of staff at One Nation, James Ashby, and the former leader of Queensland, Steve Dickson, and traveled to Washington DC with them both last year to talk to the NRA.
In a meeting with NRA media liaison officers, the One Nation duo were instructed on how to respond to mass shootings.
"Try them just for the idea", Lars Dalseide, a member of the NRA's public relations team, was filmed telling the men of the One Nation in September.
"If your policy is not good enough to resist itself," how dare you use their deaths to push it forward? How dare you stand on the graves of those children to propose your political agenda? ""
Dickson, who resigned his job as the leader in One Nation's Queensland at the start of the year Al Jazeera survey, he told the NRA media team: "I love it, thanks".
The NRA media team also encouraged the political party to convince journalists that they "lean on your side".
"You have someone who leans by your side and worked in a newspaper, maybe he was covering the town hall or he was a crime reporter," said Dalseide.
"We want to print stories of people who have been robbed, invaded their homes, beaten up or whatever it was and could have been helped if they had a gun. And this will be the angle of your stories. This is what he has to write. You must put out two or five of those a week. "
The NRA also advised One Nation to use social media and produce short videos focusing on how guns can be used for self defense.
"These are extremely popular and are small fragments. You know," Joe Blow ", cashier of the local convenience store, had his firearm with him and he protected himself," said Catherine Mortensen, another NRA media representative.
"These are good because they are low and they make you angry. We call it" the disdain of the week ".
In less than 24 hours over the weekend, 29 people were killed in two separate mass shootings in the United States.
Twenty people were killed and another 26 wounded when Patrick Wood Crusius opened fire in a Walmart in El Paso, Texas, in what the police believe was a hate crime and a possible case of internal terrorism.
Hours later, there was a second shootout in a bar in Dayton, Ohio, in which nine people were killed and 27 injured by Connor Betts, who appeared to have targeted his sister, Megan.
US President Donald Trump has worked hard to assure Americans that he was facing the problem of mass shootings in the country, defending his government after a series of massacres.
"We did much more than most administrations," said Trump, without elaboration. "We actually did a lot. But perhaps more needs to be done. "
Investigators are focusing on the fact that the El Paso attack was a hate crime after the emergence of a racist and anti-immigration manifesto that was published online shortly before. The investigators tried to determine if it was written by the man who had been arrested.
The Democrats who are campaigning to deny Trump a second term quickly blamed the president's feet.
"Collect what you sow, and sow seeds of hatred in this country. This harvest of violence of the hatred we are seeing right now is at its feet, "said Senator Cory Booker of New Jersey on NBC Meet the press.
The president has repeatedly been denounced for being slow to criticize the acts of violence perpetrated by white nationalists or to hold them acts of internal terrorism, in particular when he declared that there were good people on "both sides" of the deadly battle of 2017 in Charlottesville.
The number of hate groups rose to record levels under Trump's presidency, according to the Southern Poverty Law Center.
"It is encouraging him. It just doesn't tolerate it; encourages him. People are responding to this. Not only does it offend us, it encourages the kind of violence we are seeing, even in my hometown of El Paso yesterday, "said former Republican Beto O & # 39; Rourke, a 2020 Democratic contender, on CNN State of the union.
"He is an open and declared racist and is encouraging more racism in this country. And this is incredibly dangerous for the United States of America right now. "
Trump, who enjoyed deep support from the National Rifle Association's arms pressure group, stayed away from most weapons control measures, even after being pressured by survivors of last year's Parkland school shooting , in Florida.
The largest Democrat in the Senate, Chuck Schumer, urged majority leader Mitch McConnell to call an emergency session to put a bill approved by the House on universal controls for debate and an "immediately" vote.
– With AP