United States will ban the sale of fruit-flavored e-cigarettes

Next week, US administration The US Food and Drug Administration will release a ban on selling flavored electronic cigarettes with fruit and sweets in stores and service stations, an agency official said attempt to counter the increase in the use of electronic cigarettes by consumers. teenagers.

The ban means that only the flavors of tobacco, mint and menthol can be sold in these stores, the agency official said, which could be a blow to Juul Labs Inc., the market leader in devices for vaporizers in San Jose. Francisco.

The FDA will also introduce stricter age-verification requirements for online sales of electronic cigarettes. The restrictions set by the FDA, reported for the first time by The Washington Post and confirmed to Reuters by the official, do not apply to vaporizer shops.

Federal data show that adolescents' use of electronic cigarettes has increased by over 75 percent over the past year, and the FDA has described it as an "epidemic".

"Electronic cigarettes have become an almost ubiquitous and dangerous trend among teenagers," said FDA commissioner Scott Gottlieb in September. "The trajectory of the disturbing and accelerated use we are seeing in our youth, and the path that results from addiction, must end, is simply not tolerable."

This growth coincided with the increase in Juul, whose sales of these devices increased from 2.2 million in 2016 to 16.2 million last year, according to the US centers. for disease control and prevention.

The taste restrictions planned in grocery stores are likely to have the greatest impact on Juul, which sells liquid nicotine casings in flavors such as mango, mint, fruit and cream, previously called crème brûlée.

The only other competitors of electronic cigarettes sold in stores are those marketed mainly by tobacco companies such as Altria Group Inc., British American Tobacco Plc, Imperial Brands Plc and Japan Tobacco Inc.

These products, sold under the MarkTen, blue, Vuse and Logic brands, have lost market share because Juul has stood out in the last year, rising from 13.6% of the US market for electronic cigarettes. UU. In the early 2017, almost 75 percent now agrees with a Wells Fargo analysis of Nielsen's retail data.

Representatives of Altria, British American Tobacco, Imperial Brands and Japan Tobacco did not respond to requests for comments. A Juul spokeswoman declined to comment.

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