UTMB: you will eat Columbia for another three years (at least)

Xavier Thévenard, UTMB 2018

Columbia renews its partnership with the UTMB until 2021. The queen trail running competition sees its funding perpetuated with the renewal for three more years of the partnership with Columbia, the main brand of the Columbia Sportswear Group.

This renewal confirms for the Columbia brand the rank of “Presenting Partner” until 2021. Basically, this means that you will see its logo everywhere, on posters, banners, websites.

“The new agreement reflects mutual trust between the two parties who, since 2015, have worked jointly to promote trail running in general and the development of the UTMB in particular” underline the organizers of the UTMB. Until 2014, the brand The North Face was the main sponsor of this competition.

“Columbia and the UTMB have in common that they encourage the general public to turn to the practice of outdoor sports”

“The commitment of a major sports industry such as the Columbia Sportswear Group recognizes the quality of the work and the actions taken to promote the success of the event by all of its stakeholders. It provides the UTMB with the means necessary to consolidate its rank as a major international sporting event. “

“Columbia and the UTMB have this in common that they encourage the general public to turn to outdoor sports,” said Joe Boyle, President of the Columbia brand. “We are proud to be associated with this unique event driven by the passion and commitment of Catherine and Michel (Poletti), and the whole UTMB community. As for the elite runners, their feedback is precious in order to continue improving the R&D and performance of Columbia products in the years to come ”.

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