Customers rushed against the vegan protesters who broke into a New Zealand supermarket on Sunday, interrupting buyers in the process.
During a tight stalemate on the countdown to St Lukes in Auckland, vegan activists were standing in front of the meat section and had signs that said "stop eating animals" and "it's not food, it's violence".
In a video of the accident, Woolworths-owned supermarket staff approached the activists and asked if they were allowed to be there.
But the organizer of the event Amanda Rippon retires shouting to the staff and saying that they protest peacefully for the "victims".
You can hear a woman screaming: "Take your camera off, I'm shopping, I'm shopping. Unless you're going to pay for my purchases, you can fuck."
The protesters were then filmed as they sang "it is not food, it is violence" while they were escorted by security premises.
In a statement to the NZ Herald, a countdown spokesman revealed that the protesters refused to leave, resulting in police intervention.
"As a supermarket we work hard to offer our vegan and vegetarian customers good quality and affordable options in our stores, and we are also deeply committed to good animal welfare practices throughout our supply chain," the spokesman said.
"We reserve the right to ask anyone who takes a protest to leave our stores, however on this occasion this request has been ignored several times. The police were called to support our team and the protesters left shortly afterwards ".
A police spokesman told al NZ Herald they were informed of the accident around 12.20 on Sunday, but "it is understood that the group left the premises and therefore the police were not required to participate".
The protesters then marched through the Westfield shopping center after being forced to leave the countdown. In an interview following the protest, Mrs Rippon said that those who protested were the voice of the victims who had no say in the matter.
"The impact of a non-vegan diet are the victims we usually don't hear about. Today we are here to give them a voice," he said.
Another protest organizer, Deno Stock, said that those selling meat for food were more extreme than those protesting for animals.
"I think the way those animal parts were put in the supermarket is much more extreme than what we're doing. We're not doing any harm to anything, we're just standing with a sign," Stock said.
This article originally appeared on NZ Herald and has been reproduced with permission