SINGAPORE, May 16 – Vegans, vegetarians and those with a taste for plant-based foods may soon have more choices when ordering meals online.
From May 21st, the food distribution company Deliveroo collaborates exclusively with the American food company Impossible Foods to offer dishes and meals based on vegetable products.
They will be featured on the menu of eight restaurant brands with a total of 33 stores in Singapore, namely Fatboy's the Burger Bar, FatPapas, Omakase Burger, Oriole Coffee + Bar, PappaRich, PS Cafe, Three Buns and Wolf Burger.
Impossible Foods develops plant based meat alternatives.
Deliveroo's general manager, Siddharth Shanker, said: "We have seen an increase in demand for vegan or vegetable options in the last two years."
Orders for vegetarian or vegan restaurants on its platform have increased from 7% in 2017 to 10% in January of this year.
The Singapore commissioners have also been receptive to Impossible Foods meat substitutes so far, Deliveroo said.
Impossible Foods launched its vegetable-based meat in Singapore at the beginning of March with the collaboration of eight restaurants, including Gordon Ramsey's Potato Head, Bread Street Kitchen and Wolfgang Puck's Cut.
The restaurants serve dishes containing kosher and halal "beef" certified by Impossible Foods.
Deliveroo noted that four restaurants have seen an average 15% increase in customers since they started serving Impossible Foods dishes.
Shanker said: "Introducing Food Impossible on Deliveroo fits our strategy of offering more plant-based foods with less environmental impact".
Impossible Foods is known for its Impossible Burger, produced mainly with soy protein and potatoes, coconut oil and sunflower oil.
The company genetically modifies the yeast and uses fermentation to produce a molecule containing iron called heme, which creates the flavor of the meat and gives the patty its red color.
It is said that the Impossible Burger is more environmentally friendly than one with a conventional minced meat mixture, as it requires less water and soil to produce by emitting less greenhouse gases and pollutants.
On the last development, Jordan Sadowsky, director of Impossible Foods, said: "With almost half of the global consumption of meat coming from Asia, it was a priority for us to find more ways to expand in the region." – TODAY
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