It was 1976 when the Queen Elizabeth sent his first message of email, in an era where the internet was still in one embryonic stage. With the same foresight today His Majesty call the “Smartphone generation” to accomplish the new logo which will identify yours Platinum Jubilee scheduled for next year, atbeginning of June, with a series of ad hoc events.
“The winning project will be used on all the official merchandising which commemorates the event, as well as on social media and on the various digital platforms, ”he announced Tristram Hunt, director of the Victoria and Albert Museum. Just the famous museum, in partnership with Buckingham Palace, organized the contest for very young designers (between 13 and 25 years old): «It will be a really exciting challenge».
Competitors have time until July 16 to present their creativity related to 70 years of reign of Elizabeth: «Unlike the silver, gold and diamond Jubilee, this one needs a brand that is also a digital product», Hunt specifies. “It will not be easy because the monarchy is inextricably linked to thenational identity, but at the same time it must have a global dimension».
There will be on the jury Margaret Calvert, who drew much of the road signs present in the United Kingdom, e Yinka Ilori, a true master of color. “We think it’s the right mix to take the best decision“Concluded Hunt,” this is one Big chance for the guys”. Towards which Elizabeth always looks with confidence and from which, often, he also takes some suggestion technological.
During the pandemic, for example, the monarch has learned to use Zoom for institutional and family meetings, and started as well sign post on Instagram and Twitter. “For now though does not use the smartphone, prefers the landline phone, ”said the royal expert Phil Dampier. «Besides, he doesn’t believe in change as an end in itself. If you feel comfortable with something, keep going use it for years».
An ideal dialogue between innovation e tradition.