After about two decades, the lingerie label Victoria's Secret has announced the end of the fashion show broadcast on commercial television. The “New York Times” reports. As Leslie Wexner (81), the general director of the parent company L Brands, informed the shareholders of the chain, the company wants to develop in the future “a novel event” on various platforms. Which platforms it is, remained so far unspoken.
The company has been able to “take a fresh look” at its stores over the past few months, apparently recognizing that the brand needs to change to grow. Wexner is quoted on Twitter: “We do not believe that television will fit if we want to evolve.”
The interest is sinking
The “Victoria's Secret” fashion shows have been broadcast annually on US television since 2001 and were once among the highlights on TV. In the past five years, however, the number of viewers fell by about two-thirds. Only 3.3 million viewers came in last year, compared to 9.7 million in 2013.