The first participant in “2 minutes 2 million” was Deborah Kahler-Auer. With Offsugar she has developed a lozenge that is supposed to make the taste of sweets inedible. The tablet consists of natural ingredients and unfolds its effect when it melts in the mouth by reducing and inhibiting the sugar taste on the taste buds. The effect is supposed to work with every sugary food and thus reprogram the habit of eating unhealthy foods. The demand: 100,000 euros for 20 percent.
After the pitch, the founder suggested that investors try out her lozenge right away. Communication expert Philipp Maderthaner was concerned, however, because a “Speibsackerl”, also called a “Speibsackerl”, was waiting next to him at the small side table. In the event of a sensitive palate, as Kahler-Auer explained, and you have to spit out the sweet sample again.
The fact that Offsugar is not yet approved as a food supplement in this country caused irritation, but the founder is working on it. The active ingredient would already be approved in the USA.
The founder had a hard time after the pitch, as the investors were a bit cranked and mostly joked around. Nevertheless, after sucking the lozenge, they reached for something sweet to test the effect. Maderthaner said that you can tell that the taste of the gummy bears would be adulterated, but nobody would be bad.
Construction tycoon Hans Peter Haselsteiner, the idea was scary. He doesn’t like having to vomit. Kahler-Auer explained that the point is that sweets should no longer taste good, you would not throw up. The “little bag” would be a purely precautionary measure.
Lack of consistency
But the damage was already done. Maderthaner told of his discomfort. The founder would have missed creating trust with her lozenge. Katharina Schneider said, however, that the lack of approval for Offsugar would prevent an investment. Alexander Schütz stated that he thought the branding was great, but he also left without an offer. In the end, winemaker Leo Hillinger also remained without a deal proposal, who shared the attitude: “If you want to eat and drink, you have to do sport”. Sugar addiction, continues the winemaker, is a big topic, her idea also a problem solver, but everything has to be right. No deal for Offsugar.
Wheel protection shield at “2 minutes 2 million”
The next in “2 minutes 2 million” were Nicola Novelli and Diego Divenuto from Bikertop. The South Tyroleans invented a “protective shield” for bicycles, patented in Italy, which is supposed to protect against rain. There were a few prototypes at the time of recording. The founders need capital for series production and market launch. Specifically, a bag is mounted on the handlebar and the protection is pulled out of it. The demand: 300,000 euros for 18 percent.
Similar products are already on the market, but their USP would be that you don’t need any pre-assembly and you can pack the rain cover in your pocket. Media entrepreneur and supervisory board of the SOS Children’s Village Stefan Piëch said that the idea was not yet fully developed. Alexander Schütz joined him without much ado. Then Mediashop boss Katharina Schneider said that she did not see the product as a problem solver.
Haselsteiner stated that the startup would be too early. In the end, Leo Hillinger was the last hope. He thought the idea was very good. But he could not get in before a European patent was available. Not a deal for bikertop.
An artist at “2 minutes 2 million”
The third in the “2 minutes 2 million” round was John Petschinger. The artist wants to make painting his main profession and offers his works of art online. The tourism manager’s business model: himself. He asked for 50,000 euros for ten percent of his future sales of John.Art.
Runtastic founder Florian Gschwandtner immediately asked about prices and sales. The artist had sold his unique pieces to France in Italy, asking between 2,000 and 15,000 euros for his art. He had made 50,000 euros in sales in the previous year, at the time of recording it was 20,000 euros. He would give investors a share of sales at the end of the year.
Hotelier Bernd Hinteregger got out, but offered the founder a job as soon as he needed one. Schneider said she was the wrong partner and also left without an offer. Haselsteiner, on the other hand, knew that the art trade was slowly shifting to the internet. It is legitimate and he expects a parallel world to develop. But he didn’t want to invest. Alexander Schütz then offered 25,000 euros for ten percent. Which left only Gschwandtner.
The latter said he saw art digitally and offered 50,000 euros for 12.5 percent plus one exhibit per year. The tech expert was awarded the contract. Deal for John Art.
A diary for self-love that accompanies you
The fourth candidate for “2 minutes 2 million” was Simone Stocker. She is a self-love coach and would like to contribute to people’s mental health with her product Blossome Journal. For this purpose, she has developed a mindfulness coaching program in book form, which is intended to help you get to know yourself better and gain clarity about your personal vision of the heart. Customers are guided through the book step by step and can also book various accompanying courses online. Your demand for your 65,000 euro profitable idea: 100,000 euro for 15 percent.
Women pushed into roles
Before starting her startup, Stocker worked in marketing management and then asked herself the question of whether this is the life she wanted to lead. In Katharina Schneider, the founder found an investor who understood the problems behind the basic idea for Blossome Journal. Especially as a woman, you would be pushed into a role with family, job, company and household where you don’t have time to think about yourself. A topic to which men would have less access, as she said. That often leads to something dramatic, like a complete breakdown.
Haselsteiner thought the product was good, but got out because, as an old gray man, he didn’t feel addressed. Piëch was inconclusive, as the founder could not multiply and therefore the scalability was not given. Schütz said that the topic was not only important for women, but also for young people in general. However, he did not want to invest, but suggested willingness to talk if there should ever be a gender variant.
Schneider as an author
Hotelier Hinteregger suggested an adventure-event trip for women with star guest Simone Stocker. Schneider praised the founder’s courage to go on television with such a topic and revealed that she was writing a book about self-love, especially for women. She wanted to support and offered 40,000 euros for 15 percent. Deal for Blossome Journal.
Coffee grounds cosmetics at “2 minutes 2 million”
Oliver Kremer and Maximilian Munz, founders of C! Ircly, concluded “2 minutes 2 million”. The startup combines upcycling (coffee grounds) with natural cosmetics and has a serum (suitable as bath oil) and lip care in its portfolio. Since it was founded in 2020, over 2,000 online customers and over 70 retailers have been won over by the products. A turnover of 40,000 euros was generated in the process. The demand: 175,000 euros for 20 percent.
A success straight away
Before the founders could explain what effect their products would have, Markus Kuntke spoke up and offered to cooperate with Bipa. Then they learned that the coffee oil had an invigorating, moisturizing and antibacterial effect. A turnover of 250,000 euros is planned for 2021, which should increase to 1.6 million euros in 2023.
Then Daniel Zech from 7 Ventures joined in and offered sales areas in the Donauzentrum and in the Shopping City in Vösendorf. Haselsteiner praised the pitch as well as the product, but stated that all of his cosmetics investments were “low wing”. He left. Maderthaner said that he lacks the “storytelling” about the effectiveness of the coffee bean in this segment. It has to be more than a sustainability fantasy. He suggested a meeting with his ‘Business Gladiators’ consulting firm to help with that. But there was no offer.
Deals, Deals, Deals
Hinteregger saw it similarly. Schütz, who agreed that the USP had to be communicated much more clearly, still offered 25,000 euros for five percent. This activated Maderthaner again, who offered the same. Martin Rohla, the last TV investor, declared that he did not invest in cosmetics on principle. However, he was with Brigantes verbandt, a startup that imports coffee from South America on an old sailing ship. He then offered 100,000 euros for 25.1 percent.
While advising the founders, investors discussed who could help better when Haselsteiner changed his mind and suddenly wanted to join the investor duo. The founders, however, returned with a counter offer and offered Rohla, Schütz and Maderthaner a ten percent stake for 75,000 euros.
This did not materialize, because Maderthaner explained the considerations that they had considered with Haselsteiner and offered – also on behalf of Schütz – the desired sum for 15 percent. Triple deal for C! Ircly.